My Review of Smartlook
November 19, 2019
My Review of Smartlook
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Smartlook
We are using Smartlook in our marketing department to make decisions across the whole organization. We are currently utilizing Smartlook on our landing page site to gain insight how users are navigating our website to make sure they are seeing the important content and taking the actions we intended. We are also using Smartlook to see the referring URLs to know which marketing tactics are working.
- It shows the referring URL that clients used to get to our website.
- It's useful to see where users are navigating to on our website and use that information to make adjustments or improvements.
- It's helpful to be able to see if users are coming back multiple times to our website.
- It would be nice to be able to categorize or sort the recordings into sections, such as "Improvements, Useful Interactions, Positive Experience" etc. - so the information could be easily sorted out & used.
- I would like to flag recordings so I could review them again, or make notes on them.
- It seems to take awhile for the recordings to load, especially when you click ahead in the recording.
- It's been more precise than Google Analytics in telling us exactly where a user came from, and has reduced our reliance on inexact figures.
- Because we were able to see that a user did not download certain assets from our site to begin their membership/account we were able to follow up via email with them to bridge the gap they would have felt otherwise. That user became a client.
- We've been making improvements to our website already to make it more obvious to users what actions we want them to take.
Do you think Smartlook delivers good value for the price?
Yes
Are you happy with Smartlook's feature set?
Yes
Did Smartlook live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Smartlook go as expected?
I wasn't involved with the implementation phase
Would you buy Smartlook again?
Yes