My Sparkcentral Review
October 25, 2016

My Sparkcentral Review

Renn Johnson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sparkcentral

We are a social media agency as a whole. It is being used by myself and another social media manager for engaging and reporting. I never miss a thing because it catches everything, even if we have our organic FB settings displayed to not show certain things like curse words/red level items. It really aids in reporting with the tagging feature.
  • They catch everything that is posted to your brand's Facebook and Twitter page.
  • They provide a boomerang feature, so with high volume or weekend checking you're not forgetting certain conversations.
  • They let you add details about each user who interacts with your brand.
  • I would like to see a scheduling feature for FB and Twitter. I know there are programs such as Buffer and Hootsuite, but it would be nice to be able to schedule on Sparkcentral. "One stop shop."
  • I would like to have retroactive automations. I know they are coming, but I feel like they are important to have as we occasionally get spammed or run contests with hashtags that take up our queue.
  • Positive: Clients really like the reporting features.
  • Positive: Being able to search users for our clients who may have reported a complaint [somewhere] other than on social media. Also being able to see if they've reached out to us but deleted a comment is helpful.
I selected Sparkcentral because I am a social media engagement director, so engagement is top priority for me and Sparkcentral does exactly that. It's not focused on marketing, word clouds, etc. It's focused on the incoming social media volume of your brand.
Sparkcentral is appropriate for engaging and monitoring, as well as reporting on the two. It is not good for scheduling as of right now.