Item: Khoros Social Media Management
Rating: 8
Author: Verified User

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Use Cases and Deployment Scope

Khoros is currently used by the social media team in my organization for analytics and scheduling. I primarily use the Intelligence section, where my coworkers spend most of their time in Conversations. Although we are offered additional Khoros access, we have not spent much time exploring what else is available to us.

Pros and Cons

Pros

Scheduling posts is simple. It allows you to post right away or schedule for later. It also displays a full calendar view to ensure that posts are not overlapping.
Intelligence provides extensive analytics for Twitter and Facebook as well as Instagram. It allows you multiple ways to filter searches and look at different breakdowns of content.
The platform itself makes it easy to navigate between Intelligence and Conversations

Cons

Khoros offers a number of platform services, but so many that it tends to be overwhelming at points.
We would like to see a little more transparency with the company. Several months ago Khoros merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
There seems to be a lot of turnover. In my 2.5 years working with Khoros our account has had a handful of different account managers, sometimes making it hard to keep up.

Scalability

Khoros is great for filtering down searches to exactly what you are looking for. When looking at what our consumers are responding to, we are able to filter out certain phrases or users to see the most basic and pure information that we are looking for. It also allows us the ability to track multiple searches at once to see how they compare against each other in a neat chart.

Alternatives Considered

Sprout Social

It has been several years since I have used Sprout Social, so it is difficult to compare. I began using Khoros when I began a new job 2.5 years ago. I will say that despite having several years of experience using Sprout, making the transition to Khoros was simple. I understood very quickly the main points of the platform and how I could use it to best perform at my job.

Likelihood to Recommend

Having the ability to schedule and use analytics in the same platform is a huge benefit. From the beginning Khoros is very easy to navigate and simple to catch on to using the basic functions.

Khoros Social Media Management Feature Ratings

Khoros Marketing (Formerly Spredfast + Lithium) Implementation

Implementation Rating

Khoros Marketing (Formerly Spredfast + Lithium) Support

Support Rating

Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.

Using Khoros Marketing (Formerly Spredfast + Lithium)

Usability

Khoros in general is very simple and clear to use. However, there are so many features that it becomes easy to get overwhelmed with all it can do. There are many uses my team and I have not explored either because we don't need them or because we don't have time to learn all the new features. I will say that Khoros is good at offering trainings for new features.

Comments

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Khoros is strong but with some minor difficulties

Modules Used