Khoros Marketing is a great social media management platform for large organizations.
September 06, 2019
Khoros Marketing is a great social media management platform for large organizations.
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Social Marketing
- Intelligence
Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing is being used by our entire organization as the main social media management platform globally. We make sure all of our marketing and agency teams are onboarded to the platform and authenticate their accounts so we have a full picture of social usage and engagement amongst the different teams.
- Easy to use UI - creating content within the platform doesn't require a lot of training at all.
- Utilizes the different social media formats along with previews (when creating content) so you can envision what the actual posts will look like.
- Brings in both natively scheduled posts as well as posts done via the platform so you have a full picture of an account's published content.
- API limitations (via social media platforms like Facebook, Instagram, etc.) prevent Khoros from having the capability to post all types of content.
- Would like the ability to upload non-supported formats into approval content panes.
- Lots of the reporting features are great but want more customized exports related to the Marketing calendar.
- Easier to monitor overall brands and brand content.
- View globally all social media content and approvals.
- Helps with brand protection by having required automated workflows.
We selected Khoros because it fit the larger organization structure and capabilities the best.