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Sprinklr for Community and Brand Management, not Paid Social
June 14, 2017

Sprinklr for Community and Brand Management, not Paid Social

Sonia S. Babani | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sprinklr

It is being used for community management and scheduling of paid social media ads. It is also being used for social monitoring and social listening for research purposes.
  • The ability to have all your social media accounts in one place.
  • The ability to have multiple users and define their roles and restrictions within the platform.
  • The ease of use as it is very user-friendly for our global counterparts.
  • The API is not always up to date. We have seen other platforms integrate social channels and integrations with quicker speed to market.
  • The reporting is not always accurate as we tend to see different performance metrics in native platforms.
  • Users get locked out and logged out at odd/various times, and this can cause loss of unsaved work and frustration.
Community Management, Social Listening, Social Analytics for organic content
  • ROI - to show ad spend and engagement earned. Does not include revenue earned.
  • The ability to filter and select only what you need to see.
  • The ability to route posts to appropriate CMs within the organization and also external posts to get approved via tiered approach.
  • Kenshoo
Kenshoo has the most competitive edge over Sprinklr due to its ability to plug in with various channels in performance marketing - social, search, affiliate, etc.
This is great for companies who have a heavy social media presence in the form of community management. It is also great for companies that have brands that are interested in learning about what people are saying about their brands/competitors through the social listening platform. The data widgets are easy to use and are very vibrant and tell a good story.

Sprinklr is NOT good to be leveraged as a paid social marketing platform as uploading content and reporting on it is not simplistic or accurate. There are other more robust tools that have a bigger edge in the paid social space.

Sprinklr Social Feature Ratings

6.5
Boolean keyword searches
6
Filtering out noise/spam
6
Sentiment analysis
5
Broad channel coverage
9
9.5
Content planning and scheduling
10
Audience targeting
9
Content optimization
9
Workflow management
10
9.3
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
8
4.5
Lead generation
6
Content marketing
6
Paid media management
2
Campaigns and promotions
4
7.0
Twitter
7
Facebook
7
LinkedIn
7
Google+
7
Instagram
7
Pinterest
7
YouTube
7
5.0
Campaign success analytics
5
Real-time tracking
5
Competitor analysis
5
5.0
Role-based user permissions & privileges
5
Mobile access
5