This is great for companies who have a heavy social media presence in the form of community management. It is also great for companies that have brands that are interested in learning about what people are saying about their brands/competitors through the social listening platform. The data widgets are easy to use and are very vibrant and tell a good story.
Sprinklr is NOT good to be leveraged as a paid social marketing platform as uploading content and reporting on it is not simplistic or accurate. There are other more robust tools that have a bigger edge in the paid social space.