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Great product for a company with large budgets!
May 21, 2021

Great product for a company with large budgets!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Care
  • Community Care

Overall Satisfaction with Sprinklr Modern Care

We used it for social community management and scheduling of paid and organic posts
  • Good customer support for clients
  • Easy to use interface
  • Customizable metrics and fields
  • Turn over of client representatives
  • Expensive but worth it in the long run
  • Social listening is not as advanced as Brandwatch
  • Social listening alerts have helped abort potential crisis which cost millions of dollars in losses
  • Paid media scheduling has saved time
  • Social care SLA monitoring has saved money from having to use a different software for that
Many tools are the same, but the one where I noticed the biggest difference was between Brandwatch and Sprinklr when it comes to social listening. Brand watch has a good and more affordable social listening platform, but it is not as easy to use and requires the client to code keywords versus have user-friendly logic that can be quickly applied to social listening queries.
Brandwatch, Cisco Webex Social (Discontinued), Microsoft Teams
Good places - Community management, content approval queues, customizable fields and metrics, and social listening, influencer tagging and management, sentiment monitoring and brand protection

average places - paid social content scheduling, this can accrue very high costs if you are a smaller business, and do not have enough in paid media to support the operational costs.