Powerful Platform for all Social Initiatives
Anonymous | TrustRadius Reviewer
July 03, 2019

Powerful Platform for all Social Initiatives

Score 10 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Content Marketing

Overall Satisfaction with Sprinklr Modern Marketing (formerly Content Marketing)

Our social media team works closely with the Sprinklr platform on a daily basis. We have been able to create robust social listening reports for our clients across various industries and monitor the conversation online in an effort to remain competitive in the marketplace. We are able to see our overall share of voice for specific topics.
  • Monitoring the social landscape and assigning a numerical share of voice % on particular topics
  • Reporting on WoW and YoY trends
  • Quickly manipulate data points and analyze top performing content
  • Certain accounts keep becoming disabled (primarily Instagram) - integration issues
  • Monitoring paid activity can be tricky and finicky at times
  • A lot of 'noise' gets pulled into social listening dashboards
  • Our share of voice was able to increase on certain topics
  • We were able to build a more effective strategy around content
  • Gaining more followers
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Our department issues out different permissions within the platform based on our roles and responsibilities in our firm. While we each have distinct access to certain features of the platform, we have been able to collaborate closely and have seen strong benefits in our positioning in the social landscape.
We use each of our tools for distinct projects and Sprinklr is the main social tool that we use, primarily because of the 'social listening' component which allows us to see where the conversation is among our competitors. This is critical in developing our positioning on certain topics that are highly prioritized within the firm.
Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform.

Sprinklr Modern Marketing Feature Ratings

Audience profiling and targeting
8
Closed-loop tracking and reporting
7
Content performance analytics
10
Competitive analytics
9