Sprinklr: Robust tool, requires strategic management to get the most benefit
May 21, 2019
Sprinklr: Robust tool, requires strategic management to get the most benefit
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Social Publishing & Engagement
- Social Listening
Overall Satisfaction with Sprinklr Social + Messaging Suite
We use Sprinklr internally to manage our department accounts and across our organization in various other departments. It allows us to streamline our social media management operations, monitor issues, and evaluate content performance of our broad audience.
- Monitoring is robust and we're confident in the results.
- Governance is detailed and allows us to craft specific roles and levels of access.
- All features that are generally available via social channel APIs seem to be available in Sprinklr.
- Reporting capabilities are robust and meet our needs, although they can be a bit overwhelming in their complexity.
- Governance roles are complex, and it takes time to gain familiarity.
- Reporting options are very robust, but the explanations of data points are sometimes lacking in granularity.
- The support system can be challenging in terms of communications. Sometimes it is tricky to get everyone on the same page as to what an issue is, and weeks can go by before it is fixed.
47 - We have individuals representing the content production, analytics and crisis management sides of our central communications unit, as well as various department/academic units on campus.
- We're now much more capable of measuring detailed brand sentiment and social content performance across a variety of custom fields.