Digital Media Intern
May 28, 2019
Digital Media Intern
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Social Publishing & Engagement
- Social Listening
Overall Satisfaction with Sprinklr Modern Engagement
Sprinklr was used to track the social media accounts for our university. Me and my data supervisor were the primary users and we created dashboards for various content producers such that they could see how their posts were fairing for their audiences. We were able to track engagement with certain kinds of content and determine what the best strategy to optimize our content would be,
- Track engagement across Instagram Video and Photos
- Determine whether Instagram Stories, Video or Photos receive more engagement
- Better understand what days of the week are optimal for us to post content
- Sprinklr unfortunately does not allow for integration with Tableau or Excel. We had a bunch of different data management tools, so it was hard to juggle all of the various sources
- Sprinklr can be limited in creating custom functions or tables
10 - Social Media Content Creators - they create and publish content for different university departments
Data Analyst - my role was to analyze how effective content being published was
Digital Media Directors - they had a master dashboard looking at overall engagement across multiple social media accounts and services. They were the supervisor to everyone else.
Data Analyst - my role was to analyze how effective content being published was
Digital Media Directors - they had a master dashboard looking at overall engagement across multiple social media accounts and services. They were the supervisor to everyone else.
- I was only an intern for the firm, but I was able to provide quality analysis on social media content. The department has people in their early 20s and 60s and the platform was easy to use for all of them.