Digital Media Intern
May 28, 2019

Digital Media Intern

Drake Hougo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Publishing & Engagement
  • Social Listening

Overall Satisfaction with Sprinklr Modern Engagement

Sprinklr was used to track the social media accounts for our university. Me and my data supervisor were the primary users and we created dashboards for various content producers such that they could see how their posts were fairing for their audiences. We were able to track engagement with certain kinds of content and determine what the best strategy to optimize our content would be,

Pros

  • Track engagement across Instagram Video and Photos
  • Determine whether Instagram Stories, Video or Photos receive more engagement
  • Better understand what days of the week are optimal for us to post content

Cons

  • Sprinklr unfortunately does not allow for integration with Tableau or Excel. We had a bunch of different data management tools, so it was hard to juggle all of the various sources
  • Sprinklr can be limited in creating custom functions or tables
10 - Social Media Content Creators - they create and publish content for different university departments
Data Analyst - my role was to analyze how effective content being published was
Digital Media Directors - they had a master dashboard looking at overall engagement across multiple social media accounts and services. They were the supervisor to everyone else.
  • I was only an intern for the firm, but I was able to provide quality analysis on social media content. The department has people in their early 20s and 60s and the platform was easy to use for all of them.
I dealt with the support team twice and they were easy to communicate with and helped me workshop specific problems. Customer service for other digital services is usually pretty bad, but Sprinklr has been solid consistently.
N/A/
I think Sprinklr should be used for all large corporations who need an easy platform to conduct in-depth data analysis. The learning curve was quick and it was easy to create dashboards for other people in my department. I only used the social media tools though, so it would be hard to provide advice for other components of the Sprinklr keyboard.

Sprinklr Social Feature Ratings

8.3
Boolean keyword searches
10
Filtering out noise/spam
10
Sentiment analysis
3
Broad channel coverage
10
10.0
Content planning and scheduling
Not Rated
Audience targeting
Not Rated
Content optimization
10
Workflow management
Not Rated
10.0
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
10
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
9.0
Twitter
10
Facebook
10
LinkedIn
10
Google+
Not Rated
Instagram
5
Pinterest
Not Rated
YouTube
10
9.0
Campaign success analytics
8
Real-time tracking
10
Competitor analysis
Not Rated
10.0
Role-based user permissions & privileges
10
Mobile access
Not Rated

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