Balanced and fair review of Sprout Social

Pros and Cons

Generates informative reports.
Centralizes and streamlines all your social networks.
Makes it easy to manage multiple accounts.

Missing support for Google+
Found it confusing to respond to messages.
Needs better integration of Google alerts into main stream.

Return on Investment

Raised awareness for new product launch.
Increased number of followers on Twitter.

Likelihood to Renew

I prefer the way Hootsuite displays and formats the message scheduling module.

Likelihood to Recommend

I'd recommend Sprout to someone who has a small to mid-size business and has multiple people managing social media accounts -- Sprout has great functionality for this.