Pros and Cons of Sprout Social 2024

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

Learn from top reviewers

Sprout Social is the best in the biz for B2B Social Program Managers

Rating: 9 out of 10

October 29, 2024

IncentivizedVetted ReviewVerified User

I'm [...]'s Global Social Media program manager and I use Sprout Social to schedule social posts and pull reports for our Global Social Media program. Sprout Social allows us...

Kathryn ''Katy" Severance

Project Manager - Marketing

Digital Marketing Manager

Riskonnect

1 year of experience

Verified on LinkedIn

We enjoy Sprout Social!

Rating: 9 out of 10

October 25, 2024

IncentivizedVetted ReviewVerified User

We use Sprout Social to post on our social media platforms, track engagements and other analytics, and track social campaigns. The product addresses business problems that inv...

Nikonie Brown-McManus

Contributor - Marketing

Digital Content Associate

Community Foundation for Greater Atlanta

1 year of experience

Verified on LinkedIn

4/5 stars, great for using with Instagram.

Rating: 8 out of 10

October 23, 2024

IncentivizedVetted ReviewVerified User

I use Sprout for social media scheduling, posting, and analytic reports. It is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's r...

Allie Cobb

Director - Social Media

Digital Director

Mouth Digital + Public Relations

1 year of experience

Great Review of Sprout.

Rating: 10 out of 10

October 23, 2024

IncentivizedVetted ReviewVerified User

I use Sprout to post about stores and other things related to my job to engage with followers on Instagram and Facebook. Sprout is run corporately, as we upload posts for them...

Ashley Porpora

Administrator - Marketing

Marketing Administrator

Simon Property Group

1 year of experience

Sprout Social is top notch!

Rating: 10 out of 10

September 5, 2024

IncentivizedVetted ReviewVerified User

We use Sprout Social primarily for scheduling our social media content on 12 different pages. More recently, we also added another member to our team, so we have been utilizin...

Michelle Silvia

Manager - Marketing

Assistant Marketing Director

Elliott Physical Therapy

3 years of experience

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How Sprout Social Differs From Its Competitors

Measurable Social Impact

Sprout Social has helped my organization better understand how our social media posts are performing (both for clients and for our own organization's social media). It has enabled me to see and analyze the success of certain points, showing me which aren't performing as well and how to improve …

Incentivized

Measurable Social Impact

Yes, we do not have much access to reports, but corporately, they can see a lot more. There has been an increase in customers looking for products shown in videos from the stores, which shows that people are watching and interested. When there is an increase in the number of videos shared, we know …

Incentivized

Measurable Social Impact

With the help of Sprout Social, [...] implemented better analytics to track the success of our Global Social Program across the LinkedIn platform in 2024. We love the year over year reporting feature - you can't find that data on LinkedIn's native platforms.

Incentivized

Measurable Social Impact

Yes. It helps show what content resonates with audiences, which shows that the work that our storytelling team and the work that our digital team do matters. We can see the tangible ROI of our work. People read the posts and click the links to the blog or videos. People share the posts as well.

Incentivized

Measurable Social Impact

Yes, through the connection of social media activity (both organic and paid) to the website.

Incentivized

Measurable Social Impact

Sprout Social's reporting features have helped us enormously in our social efforts. Where we previously struggled to help our C-suite leaders understand social media's impact and value, we can now generate simple reports that tell the story. Our senior leaders are much more engaged and supportive …

Incentivized

Measurable Social Impact

It enables us to compare performance YOY, both locally and nationally, allowing us to see what does and doesnt work. The Social landscape is constantly changing and adapting, and having a tool like Sprout gives us that edge in staying ahead and making decisions based on performance.

Incentivized

Measurable Social Impact

We’re able to spend less time on reporting and logging into individual accounts, so our actions are more efficient and we save a fair amount of time each month. The premium membership also allows us to conveniently aggregate our reporting and create a similar monthly report.

Incentivized

Measurable Social Impact

Yes, it has helped us measure our social media efforts using the analytics tool and measuring specific campaigns. It allows us to see and compare which campaigns work better than others.

Incentivized

Measurable Social Impact

Yes, with the reporting all in one place, we have been able to track more campaigns and their success.

Incentivized

Measurable Social Impact

It has helped us provide specific insights into what is performing well and what is not, and supported the need for an additional content person.

Incentivized

Measurable Social Impact

Yes, by refining campaign targeting based on audience behavior and social listening.

Incentivized

Measurable Social Impact

I think we're still too new to know this yet!

Incentivized

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

View all pricing

Standard

$199 annual / $249 monthly

Cloud

per user/per month

Professional

$299 annual / $399 monthly

Cloud

per user/per month

Advanced

$399 annual / $499 monthly

Cloud

per user/per month

Entry-level set up fee?

No setup fee

For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Starting price (does not include set up fee)

$249 per month per user

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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.7

Avg 7.7

8.3
Boolean keyword searches
(52) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
8.4
Filtering out noise/spam
(61) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
8.9
Sentiment analysis
(41) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
9.3
Broad channel coverage
(51) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.8

Avg 8.2

9.6
Content planning and scheduling
(86) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
8.3
Audience targeting
(70) Ratings
Users can target posts to audience members based on geolocation and other demographics.
8.2
Content optimization
(75) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
9
Workflow management
(78) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.5

Avg 8.2

8.3
Automated routing and prioritization
(45) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
8.7
Customer interaction histories
(72) Ratings
Users can view the entire customer conversation history when responding to a mention.
8.4
Bulk actions
(67) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.8

Avg 7.9

8.6
Lead generation
(44) Ratings
Users can discover and engage with new prospects, based on certain parameters.
9
Content marketing
(55) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
6.2
Paid media management
(3) Ratings
Users can manage and optimize paid social media posts across different channels.
7.2
Campaigns and promotions
(4) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

9

Avg 8.5

9.2
Twitter
(81) Ratings
The software allows users to monitor, publish and respond via Twitter.
9.1
Facebook
(87) Ratings
The software allows users to monitor, publish and respond via Facebook.
9.2
LinkedIn
(78) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
9.9
Google+
(28) Ratings
The software allows users to monitor, publish and respond via Google+.
8.7
Instagram
(76) Ratings
The software allows users to monitor, publish and respond via Instagram.
9
Pinterest
(21) Ratings
The software allows users to monitor, publish and respond via Pinterest.
8
YouTube
(1) Ratings
The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

8.7

Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.8

Avg 8.2

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Product Details

About
Integrations
Competitors
Tech Details
FAQs

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Show Unsupported Features

Listening/monitoring Features

Supported: Boolean keyword searches
Supported: Filtering out noise/spam
Supported: Sentiment analysis
Supported: Broad channel coverage

Publishing Features

Supported: Content planning and scheduling
Supported: Audience targeting
Supported: Content optimization
Supported: Workflow management

Engagement Features

Supported: Automated routing and prioritization
Supported: Customer interaction histories
Supported: Bulk actions

Marketing Features

Supported: Lead generation
Supported: Content marketing

Channel coverage/integration Features

Supported: Twitter
Supported: Facebook
Supported: LinkedIn
Supported: Google+
Supported: Instagram
Supported: Pinterest

Reporting/analytics Features

Supported: Campaign success analytics
Supported: Real-time tracking
Supported: Competitor analysis

Account management Features

Supported: Role-based user permissions & privileges
Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social

Customer Care with Service Cloud and Sprout Social

Sprout Social Employee Advocacy

Sprout Social Integrations

Sprout Social Competitors

Sprout Social Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	Apple iOS, Android
Supported Languages	English, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Social Media Management, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Google+ highest, with a score of 9.9.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).

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Comparisons

View all alternatives

Compare with

Reviews From Top Reviewers

View all reviews

(1-5 of 144)

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4/5 stars, great for using with Instagram.

Rating: 8 out of 10

Incentivized

October 23, 2024

AC

Allie Cobb

Digital Director

Mouth Digital + Public Relations (Public Relations & Communications, 11-50 employees)

Vetted Review

Verified User

1 year of experience

View profile

Pros

Demographics.
Adding Instagram collaborator.
Instagram tagging.

Cons

Tagging other Facebook pages.
Providing demographic details from Facebook.
Expensive price point.

Great Review of Sprout.

Rating: 10 out of 10

Incentivized

October 23, 2024

AP

Ashley Porpora

Marketing Administrator

Simon Property Group (Retail, 501-1000 employees)

Vetted Review

Verified User

1 year of experience

Pros

Keeping video quality high while posting.
Offering good AI generated captions.
An easy interface to post.

Cons

none
none
none

Sprout Social is the best in the biz for B2B Social Program Managers

Rating: 9 out of 10

Incentivized

October 29, 2024

K'

Kathryn ''Katy" Severance

Digital Marketing Manager

Riskonnect (Computer Software, 501-1000 employees)

Vetted Review

Verified User

1 year of experience

Verified on LinkedIn

Pros

Year over Year Reporting for LinkedIn
Social Post Scheduling
Management of Comments and mentions across all social channels
Scheduling a post across multiple platforms simultaneusly

Cons

Sprout Social does not allow users to upload carousels for the LinkedIn platform.
The ability to sync with employee advocacy tools for social such as GaggleAMP.
Please allow all Sprout Social customers to have a dedicated CS person to meet with monthly, regardless of monthly spend.

We enjoy Sprout Social!

Rating: 9 out of 10

Incentivized

October 25, 2024

NB

Nikonie Brown-McManus

Digital Content Associate

Community Foundation for Greater Atlanta (Non-profit Organization Management, 51-200 employees)

Vetted Review

Verified User

1 year of experience

Verified on LinkedIn

Pros

Analytics
Social media posting
Viewing the "content calendar"
Creating campaigns for specific moments of time

Cons

Price
The ability to use Later's Linkinbio instead of Sprout's
Having social listening trials for users

Sprout Social is top notch!

Rating: 10 out of 10

Incentivized

September 05, 2024

MS

Michelle Silvia

Assistant Marketing Director

Elliott Physical Therapy (Health, Wellness and Fitness, 51-200 employees)

Vetted Review

Verified User

3 years of experience

View profile

Pros

User friendly tools
Customer support
Data collection/reporting

Cons

Allow more reporting options/breakdowns (I think these might be available with different packages, perhaps)
Share more webinars/learning tools to individuals that subscribe - I have loved your webinars when you had them
The Arboretum is a good idea, but it doesn't seem to be picking up much interest (that I've noticed). Perhaps more frequent webinars with useful info could help engage with users and the moderator could talk about the Arboretum, maybe mentioning specific discussions/topics within the webinar. Then inviting individuals to participate in a discussion on a certain day/time.

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Standard

$199 annual / $249 monthly

Professional

$299 annual / $399 monthly

Advanced

$399 annual / $499 monthly

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

Sprout Social Demo 2023 | Sprout Social Review

How to Use Sprout Social's Service Cloud Integration

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Cons

Cons

Cons

Cons

Cons