Sprout Social Reviews

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Score 8.0 out of 100

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Reviews (1-25 of 89)

Jenna Carpentier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Sprout Social is a reasonably priced software that provides the appropriate level of abilities for our organization.
  • Sprout Social makes posting and pulling cross-platform analytics data easier and more time-efficient for us.
  • Overall, Sprout Social has had a positive impact on ROI and our overall business objectives.
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Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Return on Investment

  • Social Listening - It has had a positive impact as we know what our customers are saying and can respond to situations before they spiral out of control and have negative brand consequences. We also can turn situations around quickly. This has saved many customers from leaving or spreading negative brand imagery.
  • Lead Gen - Sprout has provided a few leads directly, but many indirectly through pageviews from organic promotion to our Blog and generating many new subscribers, that eventually could become leads or customers. We have grown our subscribers by 3x since having Sprout on board.
  • ROI - It's hard to tie an actual number to Sprout but dozens of customers have been saved and innumerable amounts of brand image damage avoided, which amounts to thousands of dollars.
Read Todd Terwillegar, Content Marketing Certified's full review
page V | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Negative ROI: Because the platform was so cumbersome to use between accounts (not cost-effective to spend for more than 10 accounts/across 35), we actually ended up not using it very often. This means that our software bill was large and our use if it was small. We're switching providers right now.
  • Too costly per user. The company used to charge $99 for 10 accounts and one user when we onboarded two years ago. Now, this plan has increased by 50% in price.
  • Positive analysis: We did enjoy the visualization of data and the ability to see the top posts and video usage. That helped us make a few key decisions, but in the end, we decided that we needed more features and users.
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Alexis Ramsey | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Considering we left Sprout Social for something more inclusive, I can't say that the software had any (positive or negative) effect on our ROI.
  • Using Sprout Social, our team had few technical issues, so their performance and speed to engage did not suffer.
  • After switching from Sprout Social, we did save over $5K annually on a different service.
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Nate Casimiro | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We use it in a limited fashion, so it primarily is just cost effective at generating cross platform reports versus having someone manually create them across multiple channels.
  • For agencies who manage client social media, this is an especially cost effective tool as managing more clients with less effort will generate a larger bottom line.
  • It helps improve the quality of data in our department reports, in terms of the social value measured, and the visual appeal of easy to understand graphs for shareholders.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Social campaigns can have a big impact on ROI and lead generation, and our clients trust Sprout Social for the insights to generate such results. We have received positive feedback from clients, and have seen it ourselves in the data reporting.
  • A one-stop social hub saves a lot of back and forth, therefore saving our team lots of time when it comes to managing multiple social accounts.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • The robust reporting tool has helped me show executive leadership the ROI of social media.
  • Customer service is top-notch and tough to beat.
  • We need to be able to add more users without incurring a higher cost.
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Anonymous | TrustRadius Reviewer
October 15, 2019

Sprout helps!

Score 9 out of 10
Vetted Review
Verified User
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Return on Investment

  • It's helped us build a social media presence and brand awareness
  • Has given us another channel for customer support
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Return on Investment

  • Sprout has helped save so much time and therefore money.
  • Sprout has allowed us to track responses to help determine the extent of issues (was it one complaint or multiple).
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Kelcey Zacarese | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • It has been able to provide us quick metrics and takeaways for each of our clients as we compile a monthly report for about 6 of our brands.
  • We have run into issues where the paid and organic data is not separated out so we have reported incorrect data.
  • Its the most comprehensive tool we use where we can see all metrics and a general overview of how our content is doing.
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Sylvia Flores | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • With everything on a single platform, Social Media Marketing teams are more efficient in their tasks.
  • Due to the analysis that you can perform, you can create amazing reports that showcase to leadership the return-on-brand equity and investment.
  • It's ridiculously simple to use, so people of all experience levels (including none) will intuitively understand how to use it from day and hour one.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • The client that made the decision to use Sprout immediately saw the benefit because they could see that more people were being driven to their blog.
  • You could see which posts were performing the best.
  • You could see which posts were getting no engagement. Although I'd say that just because no one is engaging with them doesn't mean they're not successful. Much of the audience are lurkers.
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Alejandro Matheu, MD, MBA, MSc in Digital Marketing | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Sprout Social has a lot of great tools and features, but they lack good competition insights. This is something that made us pay for Socialbakers as well, so we could have the great Sprout Social tools plus the great Socialbakers Analytics.
  • It isn’t cheap. That’s for sure.
Read Alejandro Matheu, MD, MBA, MSc in Digital Marketing's full review
Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Allowed us to concurrently build a system where we could plan for the future and forward-looking content, events, and other publishing opportunities
  • Enabled us to audit the "marketplace" so to speak and seek out ideas based on trends and real-time analytics
  • Allowed us to develop a new workflow strain based on permission levels and internal SS workflow
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We've been able to better understand our social media campaigns and what works.
  • We've realized that social media in our industry needs to be worked on.
  • We've reorganized our campaigns.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Return on Investment

  • We managed to keep many of our clients happy with regular monthly reports.
  • We were able to detect spam and bully customers who were trying to abuse the brand through cross-platform customer profiling feature.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
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Return on Investment

  • It reduced the workload. Especially with the monthly reports.
  • It saved us time. We can easily schedule our posts.
  • Our social media interactions have been increased.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Return on Investment

  • A sellable resource to increase billings
  • A technology tool that improved reporting
  • Increased our bandwidth and overall efficiency.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Community management software allows us to optimize resources respond to our customers more efficiently
  • The ability to centralize social activities improves efficiency by consolidating platforms and saving time for employees.
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Feature Scorecard Summary

Boolean keyword searches (22)
8.0
Filtering out noise/spam (26)
6.9
Sentiment analysis (7)
7.2
Broad channel coverage (12)
8.5
Content planning and scheduling (32)
7.8
Audience targeting (29)
7.8
Content optimization (27)
7.7
Workflow management (29)
7.8
Automated routing and prioritization (11)
8.0
Customer interaction histories (32)
8.0
Bulk actions (27)
7.5
Lead generation (21)
7.0
Content marketing (22)
8.5
Paid media management (3)
6.2
Campaigns and promotions (4)
7.2
Twitter (32)
9.0
Facebook (34)
8.4
LinkedIn (28)
7.8
Google+ (14)
6.1
Instagram (26)
8.0
Pinterest (4)
8.3
YouTube (1)
8
Campaign success analytics (32)
8.2
Real-time tracking (33)
8.5
Competitor analysis (25)
7.3
Role-based user permissions & privileges (31)
8.6
Mobile access (29)
7.5

About Sprout Social

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use in mind, simplifying social publishing, engagement, reviews, analytics and listening for our customers. By providing customer success and technical support, Sprout is committed to delivering consistent value to all users. The vendor states that any organization, regardless of size or industry, can count on dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to experience what they describe as award-winning service and industry-leading time to value with a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Does not have featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Does not have featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Sprout Social Screenshots

Sprout Social Integrations

Sprout Social Competitors

Hootsuite, Falcon.io, Sprinklr Modern Engagement (formerly Social + Messaging Suite), Khoros Marketing (Formerly Spredfast + Lithium)

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Sprout Social Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Sprout Social Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Languages: English, French, Italian, Portuguese, Spanish