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Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

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Learn from top reviewers

Sprout Social is the best in the biz for B2B Social Program Managers

Rating: 9 out of 10
October 29, 2024
IncentivizedVetted ReviewVerified User
I'm [...]'s Global Social Media program manager and I use Sprout Social to schedule social posts and pull reports for our Global Social Media program. Sprout Social allows us...
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Kathryn ''Katy" Severance
Project Manager - Marketing
Digital Marketing Manager
Riskonnect
Sprout Social1 year of experience
Verified on LinkedIn

We enjoy Sprout Social!

Rating: 9 out of 10
October 25, 2024
IncentivizedVetted ReviewVerified User
We use Sprout Social to post on our social media platforms, track engagements and other analytics, and track social campaigns. The product addresses business problems that inv...
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Nikonie Brown-McManus
Contributor - Marketing
Digital Content Associate
Community Foundation for Greater Atlanta
Sprout Social1 year of experience
Verified on LinkedIn

4/5 stars, great for using with Instagram.

Rating: 8 out of 10
October 23, 2024
IncentivizedVetted ReviewVerified User
I use Sprout for social media scheduling, posting, and analytic reports. It is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's r...
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Allie Cobb
Director - Social Media
Digital Director
Mouth Digital + Public Relations
Sprout Social1 year of experience

Great Review of Sprout.

Rating: 10 out of 10
October 23, 2024
IncentivizedVetted ReviewVerified User
I use Sprout to post about stores and other things related to my job to engage with followers on Instagram and Facebook. Sprout is run corporately, as we upload posts for them...
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Ashley Porpora
Administrator - Marketing
Marketing Administrator
Simon Property Group
Sprout Social1 year of experience

Sprout Social is top notch!

Rating: 10 out of 10
September 5, 2024
IncentivizedVetted ReviewVerified User
We use Sprout Social primarily for scheduling our social media content on 12 different pages. More recently, we also added another member to our team, so we have been utilizin...
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Michelle Silvia
Manager - Marketing
Assistant Marketing Director
Elliott Physical Therapy
Sprout Social3 years of experience
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How Sprout Social Differs From Its Competitors

Measurable Social Impact

Sprout Social has helped my organization better understand how our social media posts are performing (both for clients and for our own organization's social media). It has enabled me to see and analyze the success of certain points, showing me which aren't performing as well and how to improve …
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Measurable Social Impact

Yes, we do not have much access to reports, but corporately, they can see a lot more. There has been an increase in customers looking for products shown in videos from the stores, which shows that people are watching and interested. When there is an increase in the number of videos shared, we know …
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Measurable Social Impact

Yes. It helps show what content resonates with audiences, which shows that the work that our storytelling team and the work that our digital team do matters. We can see the tangible ROI of our work. People read the posts and click the links to the blog or videos. People share the posts as well.
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Measurable Social Impact

Sprout Social's reporting features have helped us enormously in our social efforts. Where we previously struggled to help our C-suite leaders understand social media's impact and value, we can now generate simple reports that tell the story. Our senior leaders are much more engaged and supportive …
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Measurable Social Impact

It enables us to compare performance YOY, both locally and nationally, allowing us to see what does and doesnt work. The Social landscape is constantly changing and adapting, and having a tool like Sprout gives us that edge in staying ahead and making decisions based on performance.
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Measurable Social Impact

We’re able to spend less time on reporting and logging into individual accounts, so our actions are more efficient and we save a fair amount of time each month. The premium membership also allows us to conveniently aggregate our reporting and create a similar monthly report.
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Measurable Social Impact

Yes, it has helped us measure our social media efforts using the analytics tool and measuring specific campaigns. It allows us to see and compare which campaigns work better than others.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

View all pricing

Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.7
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.8
Avg 8.2

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.5
Avg 8.2

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.8
Avg 7.9

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

9
Avg 8.5

Reporting/analytics

8.7
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.8
Avg 8.2
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Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Integrations

Sprout Social Competitors

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Social Media Management, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Google+ highest, with a score of 9.9.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 144)

4/5 stars, great for using with Instagram.

Rating: 8 out of 10
Incentivized
October 23, 2024
AC
Allie Cobb
Digital Director
Mouth Digital + Public Relations (Public Relations & Communications, 11-50 employees)
Vetted Review
Verified User
Sprout Social
1 year of experience
View profile
Likelihood to Recommend
Sprout Social is well-suited for small social media organizations and firms. I use the platform for about 20 clients, each of which has about three social media accounts (Facebook, Instagram, X, LinkedIn, Threads). I would like it if Sprout could provide analytic reporting on Threads, but I know that the platform is still in its early stages.

Great Review of Sprout.

Rating: 10 out of 10
Incentivized
October 23, 2024
AP
Ashley Porpora
Marketing Administrator
Simon Property Group (Retail, 501-1000 employees)
Vetted Review
Verified User
Sprout Social
1 year of experience
Likelihood to Recommend
It is great for social media marketing in my company to keep everything together, such as posting, reports, and messaging customers. However, I wouldn't see it suiting a company that barely uses social media, as it really helps with major posting. Also, I don't find it beneficial for needing to rush post things such as within an hour or Instagram stories.

Sprout Social is the best in the biz for B2B Social Program Managers

Rating: 9 out of 10
Incentivized
October 29, 2024
Likelihood to Recommend
Sprout Social makes it easy for all of the members of [...]'s Global Social Media team to collaborate on posts, draft copy, and schedule posts ahead of time. It also makes it simple for me to pull reporting for our LinkedIn pages for our CMO to bring to her board meetings.

We enjoy Sprout Social!

Rating: 9 out of 10
Incentivized
October 25, 2024
NB
Nikonie Brown-McManus
Digital Content Associate
Community Foundation for Greater Atlanta (Non-profit Organization Management, 51-200 employees)
Vetted Review
Verified User
Sprout Social
1 year of experience
Verified on LinkedIn
Likelihood to Recommend
I would recommend Sprout because it's excellent at pulling the data I need for my social posts. It's also great for posting on different platforms. I also enjoy the AI Assist for drafting posts. I don't always use the exact copy, but it helps inspire how I update the copy.

My only big issue with Sprout is the price. It's definitely worth it, but working for a nonprofit, you have to really sell it to get approval. Luckily, I was able to sell it to leadership!

Sprout Social is top notch!

Rating: 10 out of 10
Incentivized
September 05, 2024
MS
Michelle Silvia
Assistant Marketing Director
Elliott Physical Therapy (Health, Wellness and Fitness, 51-200 employees)
Vetted Review
Verified User
Sprout Social
3 years of experience
View profile
Likelihood to Recommend
I feel like Sprout Social is well suited for many scenarios. I work within a marketing team of three for a small family-owned physical therapy business. Sprout Social is useful for us, just like I know it has been useful to much larger companies with more individuals and moving parts within their digital marketing team. If you are looking to streamline your social media content/scheduling/engagement/review management and gain easy to use reporting features to measure the impact of your efforts, then Sprout Social can help you too!
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