Strategic Storytelling Using Storify can be a Happily Ever After 2.0
Overall Satisfaction with Storify
Pros
- Event Storytelling
- Campaign-specific aggregation
- Validation of engagement for social media influencers participating in conversation
Cons
- Easier search within platform to find items for storyboard inclusion.
- Additional suggestions of Storify users to follow.
- More regular engagement within Storify user community.
- Positive experience for content creation
- Positive experience for storytelling for a nonprofit with respect to its events or viral campaigns
- Postive experience for storytelling as a nonprofit as a leader in a particular content area
Using Storify
1 - I use Storify in the PR and Marketing area and also spearhead our Social Media strategy as well as web, photography and video productions for the organization.
Storify is very intuitive and doesn't require in house resources for support. They offer some simple online tutorial and support that appears to be sufficient for a digitally savvy user or for a novice.
- Advocacy initiatives.
- Special event storytelling.
- PR Campaign storytelling.
- Documenting effectiveness of viral digital campaign.
- Highlighting participant engagement at a special event.
- Demonstrating need within a population a nonprofit serves.
- Demonstrating need through curating news around an issue that the organization is addressing.
- Documenting engagement and effectiveness of a special event.
- Showcasing media coverage for a particular issue a nonprofit is working on an story that was pitched.
Storify Implementation
- Implemented in-house
Yes - Sometimes you publish a story in totality. Other times you build on existing stories or a story that is unfolding gets a little more time for full implementation. Afterwards, the storyboard can be shared through social media. Finally, you can note who payed attention after sharing and monitor that impact.
Change management was minimal
- Getting familiar with the tool
- Identifying content to curate
- Decisionmaking on placement of story pieces relative to each other vs. in timeline fashion
Comments
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