Storify Your Sports Recaps to Capture Real-Time Fan Emotion!
November 19, 2015

Storify Your Sports Recaps to Capture Real-Time Fan Emotion!

Doug Meffley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Storify

We use Storify in several different capacities, most notably as a recap of each one of our football games. We curate social media activity from fans and commentators as the game is happening, resulting in a recap that displays all of the real-time emotion of the ups and downs of the game, presented from a fan's perspective. This form of a recap results in much more engaging and fun for fans to read than traditional sports recaps.

We also use Storify on a smaller scale to provide weekly snapshots of what happened across all of our 19 sports properties.
  • Storify displays images and video quite well in its stream, fully capturing all of the different media users of social are deploying across Twitter, Instagram, etc.
  • Storify also does a nice job embedding full YouTube videos and links to editorial content, integrating it seamlessly into the feed in a visual manner that is easy to digest.
  • Our Storify stories embed nicely into our website, enhancing our game coverage by appearing on the same pages as the game stats, highlights, etc., while also allowing us to surround the content with our own advertising.
  • Storify should add a TweetDeck like function for live content curation. During a game, I have a TweetDeck window open to monitor multiple search terms and accounts, and when I see something I want to add to my Storify, I have to manually type that term or handle into Storify to pull it in. Content isn't as "discoverable" as it could be.
  • Storify could pull in content more quickly. From the time I see a post published to the time I'm able to access it in Storify is usually ~20-30 seconds, and sometimes longer, which is an eternity when curating reaction to a fast-paced, live event.
  • The notify feature is funky and it's harder to notify ALL users who have been featured in a Storify once you get beyond the first handful that are available in the pop-up "notify" feature.
  • Storify allows me to quantify views and reach, specifically to present what events receive the most attention.
  • Because I am able to curate in real-time (relatively easily) and because the platform publishes quickly, I can post our Storify social recaps immediately after the conclusion of our games to maximize the sharing by fans who are "high" in the moment. Allows us to capitalize on emotion.
I addressed this in an earlier comment, but Storify is truly the best that I have found for displaying things in a narrative form. Other alternatives are more visually pleasing (like Tint, RebelMouse), but don't handle the narrative form so well. Those other platforms also do not display text only social posts quite as well.
Storify is particularly well suited to a narrative collection of social posts. It is wonderful for telling a story. It also does a great job of displaying text AND image posts in a single stream in a way that is easily consumable.

It is not as good for non-linear needs such as general insights from a conference or convention, for example. There are better solutions on the market like Tint or RebelMouse.