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Sugar works and gets the job done...I call it Old Faithful.
December 10, 2013

Sugar works and gets the job done...I call it Old Faithful.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Sugar Corporate

Overall Satisfaction

  • Platform was straightforward.
  • Navigating to obtain information was consistent.
  • The overall presentation of the application was straightforward.
  • Campaign set-up is unorganized and tedious.
  • SugarCRM graphical outputs for reports need to have more flexibility.
  • Customization all around for the platform to work best for my company is not easy and can not be changed. Not every company does the same thing and needs to be more customizable without help from the Sugar Support Team.
  • Helped efficiency of the sales staff.
  • Lead conversions and moving contacts through the pipeline gets stagnant because of the excessive data entry.
  • Provided reporting that allows me to see where the bottle neck occurs in our process.
I gave it a 7 out of 10 because its a useful CRM platform and after using a few others, Sugar is easy to use and not too complicated. The platform is straightforward. However, the simplicity of functionality may have affected its capability to be more innovative and more advanced with the features it performs. I have seen systems that integrate and combine with other systems like Microsoft Outlook or iCal. Sugar doesn't do that well in comparison to other CRM platforms.
I would definitely recommend Sugar as a CRM that is extremely useful. Obviously, the type of business and other factors will determine how bold of a recommendation I would provide. But for the most part, Sugar's functionality, organization, and reporting features are rated a 9 or 10. The aspects of where Sugar excels are the most critical aspects of a CRM. If you want a direct useful tool that will help organize your business and allow you to make changes that will lead to ROI, Sugar is a great system to do that for most businesses.