Sysomos: track your marketing footprint on real-time
September 15, 2014

Sysomos: track your marketing footprint on real-time

Stefania Accardo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Sysomos MAP (legacy)

Overall Satisfaction with Sysomos MAP

At my company, the Insights team uses Sysomos MAP on a daily basis for many different clients; from CPG to financial brands and many more. The tool is reliable and we mostly use it for real-time monitoring, tracking what people are saying on different digital channels (social media, forums and blogs) about a specific brand or campaign.
  • Identify most retweeted and most authoritative tweets. This helps us understand why and how conversations go viral and who is influencing the overall sentiment.
  • Show volume trend and popularity. A snapshot overview on how conversations are evolving throughout a specific date range. This helps us analyze relevant spikes and predict future analysis.
  • Build queries and analyze everything and anything. Within Sysomos, we can build infinite queries and also analyze competitive share of voice.
  • Sentiment. The sentiment analysis in Sysomos is not as accurate as it is in other third party tools where you can apply/modify sentiment manually.
  • Any link of content analyzed within Sysomos should open on a different tab.
  • Increased employee efficiency. Analysts can spend more time reading and analyzing data, so to provide insightful solutions.
  • Visible Intelligence,Radian6,Topsy,Simply Measured,HootSuite Enterprise,Sprout Social,Sprinklr,Spredfast Conversations
Sysomos is well suited for real-time monitoring, social campaign awareness tracking (especially the ones using hashtags), media news influence, competitive analysis and corporate communications narratives.

If you are looking for a monthly reporting tool, you don't need Sysomos. This is a tool you want to use everyday to understand what people online are saying on a daily basis.

Using Sysomos MAP

5 - Insights and Analyst team
So far, it's the only tool I know that has such a easy user friendly interface and allows me to track events and campaigns on real time.

Using Sysomos MAP

Like to use
Relatively simple
Easy to use
Well integrated
Quick to learn
Feel confident using
  • Build or adjust queries
  • Analyze spikes