Sysomos: track your marketing footprint on real-time
Stefania Accardo | TrustRadius Reviewer
September 15, 2014

Sysomos: track your marketing footprint on real-time

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sysomos MAP

At my company, the Insights team uses Sysomos MAP on a daily basis for many different clients; from CPG to financial brands and many more. The tool is reliable and we mostly use it for real-time monitoring, tracking what people are saying on different digital channels (social media, forums and blogs) about a specific brand or campaign.
  • Identify most retweeted and most authoritative tweets. This helps us understand why and how conversations go viral and who is influencing the overall sentiment.
  • Show volume trend and popularity. A snapshot overview on how conversations are evolving throughout a specific date range. This helps us analyze relevant spikes and predict future analysis.
  • Build queries and analyze everything and anything. Within Sysomos, we can build infinite queries and also analyze competitive share of voice.
  • Sentiment. The sentiment analysis in Sysomos is not as accurate as it is in other third party tools where you can apply/modify sentiment manually.
  • Any link of content analyzed within Sysomos should open on a different tab.
  • Increased employee efficiency. Analysts can spend more time reading and analyzing data, so to provide insightful solutions.
  • Visible Intelligence,Radian6,Topsy,Simply Measured,HootSuite Enterprise,Sprout Social,Sprinklr,Spredfast Conversations
So far, it's the only tool I know that has such a easy user friendly interface and allows me to track events and campaigns on real time.
Sysomos is well suited for real-time monitoring, social campaign awareness tracking (especially the ones using hashtags), media news influence, competitive analysis and corporate communications narratives.

If you are looking for a monthly reporting tool, you don't need Sysomos. This is a tool you want to use everyday to understand what people online are saying on a daily basis.

Using Sysomos MAP

Using Sysomos MAP

ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Build or adjust queries
  • Analyze spikes