Talkwalker: a product I recommend to my clients
May 18, 2015
Talkwalker: a product I recommend to my clients
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Talkwalker
Before reviewing Talkwalker, let me describe my activity. I am the founder of suntriangle insights, a consultancy that helps PR agencies and companies implement and optimize their media measurement systems. In that capacity, I have tested innumerable traditional and social media monitoring and analysis platforms, including all of Talkwalker's major competitors.
- UX: the product is incredibly easy and intuitive to learn, use and navigate
- Content: great job at incorporating social, online, and broadcast feeds, with ever more sources being added to the mix
- Analytics: one word: WOW. All major online and social media metrics are tracked within the platform and can be added to any report
- Dashboards & reports: incredibly easy and flexible to build, customize, and ,modify dashboards and publish reports
- Compatibility with other platforms and external analytics engines: Talkwalker is extremely flexible and comprehensive in how it makes data available to use in other platforms, from programmatic access to downloads in pretty much every available format.
- Search, sorting and filtering: top notch. Talkwalker has endless filtering and sorting capabilities, making it extremely easy to zero in on relevant coverage and filter out noise.
- Human analysis: programs built around human analysis tend to require advanced custom scoring options. These exist in Talkwalker, but using can become a little cumbersome when analyzing large quantities of articles. Then again, Talkwalker's exporting capabilities make it easy to feed the content into a specialized scoring platform.
1 - Just me. My business is built around knowing the landscape of media analysis tools and being able to recommend the most appropriate one to my clients. Talkwalker is a no-brainer.
- Setup is incredibly easy and streamlined, so it saves me a lot of time
- The wealth of available metrics at a click of a button is an incredible time saver. Do not need to visit multiple sources to get online and social media metrics
Talkwalker's ability to instantly search two years of past content (versus 30-60) days for most competitors is a convincing argument for clients such as PR agencies who often need to look back at 2 years of a prospect's coverage for a new business pitch
Talkwalker Feature Ratings
Talkwalker Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
The Talkwalker support team helped customize downloads so I could optimize my workflow. They went beyond walking me through the download options, and actually advised me on how to streamline some nodes in my process. They went beyond above and beyond their duties to help me achieve my goals. I really sense they care deeply about my success.
Using Talkwalker
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | None |
- Searching and filtering
- Building dashboards and reports
- Integrating data into external platforms
- Custom scoresheets for human analysis