MediaMath | Terminal One | Review by a trader.
Denia Martínez Posadas | TrustRadius Reviewer
November 06, 2017

MediaMath | Terminal One | Review by a trader.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with TerminalOne Marketing Operating System

We use TerminalOne (T1) to implement programmatic campaigns of display or video. It is used across the organization, specifically by Mobext (mobile) and Affiperf (desktop) that are the departments specialized in programmatic. In my area that is Mobext, the problem with MM T1, is that it doesn't have enough mobile inventory, so most of that is web and not in app.
  • Targeting: it has different options to segment the audience: contextual, day, technology, and location by country, city or geofence through Factual.
  • Appstore: You have extra tools to analyze or do extra things for your campaigns, for example, the bidder insights, with this you have a general panorama of the PMPs implemented, you can see info like matches, bid request, etc. Another app is Factual, in which you can geofence specific locations, for example, all the Walmarts even if you don't have the coordinates.
  • Reports: It has all the detailed reports that you can wish in a DSP, for example, site transparency, performance, technology, reach and frequency, win rate, etc.
  • Inventory: a low in-app inventory
  • You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.
  • STRIKEAD, LIQUIDM and CENTRO
T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
TerminalOne Marketing Operating System is very useful for display and video campaigns, for branding or traffic, but in performance isn't quite good because you have to optimize all by impressions, nowadays there are DSPs that allow to you optimize by CPC or other things since the beginning.

TerminalOne OS Feature Ratings

Collection of first-party data
8
Collection of third-party data
8
Access to Third-party Data Providers
8
Audience taxonomy
7
Tag Management
7
Data Analysis Dashboard
5
DSP integration
9
Campaign Analytics
8
Audience Analytics
8