TrustRadius Insights
Integration with 3rd party partners: Users have found the integration with 3rd party partners, such as Factual and Grapeshot, helpful in …
Overview
What is MediaMath?
MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.
Recent Reviews
Product Details
- About
- Tech Details
What is MediaMath?
MediaMath Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(18)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Integration with 3rd party partners: Users have found the integration with 3rd party partners, such as Factual and Grapeshot, helpful in bringing in sophisticated targeting abilities. This capability allows for more precise audience segmentation and targeting, which has been praised by multiple reviewers.
Excellent customer support: MediaMath has consistently received praise for its excellent customer support. Reviewers appreciate the fast response times, concise communication, and helpful guidance provided by the dedicated support team.
Easy management and optimization of campaigns: Many users find it easy to manage and optimize their prospecting and re-marketing campaigns using multiple sources of data providers within MediaMath's platform. This streamlined process not only saves time but also helps achieve better results by optimizing cost-per-acquisition goals.
Limited bulk editing: Some users have found that the bulk editing feature in MediaMath is limited, as it is only available for certain targeting parameters. This limitation can make it difficult and time-consuming to make changes to multiple campaigns at once.
Limited projection tools: According to some reviewers, the projection tools in MediaMath are limited and mostly applicable to large scale campaigns. This can be a drawback for users who need more detailed and accurate projections for smaller or niche campaigns.
Difficulties with app targeting: Users have expressed difficulty with app targeting in MediaMath, stating that app IDs have to be manually gathered. This manual process can be time-consuming and may lead to errors or incomplete data when trying to target specific apps effectively.
Based on user reviews, MediaMath receives the following recommendations:
Consider engaging in conversations with the MediaMath team to explore potential opportunities for your business. Use MediaMath alongside other DSPs to diversify your traffic sources. Leverage the support of the account team to address pain points that may not be resolved by the self-service platform. Test out MediaMath as a platform for driving conversions. Evaluate 3 or 4 DSPs to identify the provider with the capabilities and team that best suit your needs. Take the certification course offered by MediaMath for valuable insights. Utilize MediaMath if you handle large amounts of advertising data. Clearly define your goals and custom requirements when selecting a DSP. Employ multiple systems based on client needs, including MediaMath where it outperforms for specific advertisers. Highly recommend MediaMath, particularly for their support and feedback on campaigns. Test the DSP and analyze key performance indicators (KPIs) to optimize results. Allow sufficient time to become familiar with using MediaMath effectively. Employ MediaMath for typical banner display buys and retargeting campaigns. Consider potential delays in receiving answers or deliverables despite strong performance from MediaMath. Utilize the user-friendly MediaMath console and benefit from their supportive team. Ask analysts at MediaMath questions and request previous campaign results similar to yours. Regard MediaMath as a leading DSP highly recommended by users for its quality and extensive support resources. Choose MediaMath as a great platform for large-scale direct response (DR) clients requiring a harmonious blend of human and algorithmic optimization in their campaigns.
Attribute Ratings
Reviews
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April 25, 2022
MediaMath Buy or Not?
MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify prospects across various online platforms and device types.
April 19, 2022
MEDIAMATH AT A GLANCE
I thought MediaMath stacked up well against Adform FLOW. While they both have excellent customer service, I preferred interacting with the rep from MediaMath. They made us feel more looked after. I was not involved with the pricing, but I believe we went with MediaMath because it fit our budget better. I only have experience with the Adform FLOW demo, but from what I saw, they were similar products with varying GUI's.
March 09, 2022
MediaMath Review
We also use Google Display & Video 360 (DV360) - Overall MediaMath is easier to work in because of tagging and campaign structure, but sometimes DV360 has audiences that fit our current needs more than MediaMath. MediaMath's support team has consistently been better than DV360 in our experience, which is a huge factor for us.
April 17, 2018
TerminalOne - a performance DSP
- aws, Google BigQuery, Rocket Fuel, tradedesk and AppNexus
Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition.
November 06, 2017
MediaMath | Terminal One | Review by a trader.
- STRIKEAD, LIQUIDM and CENTRO
T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
November 02, 2017
T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service
The main DSP I've used beyond TerminalOne MOS is DoubleClick Bid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given it is the primary place users consume video content.
May 10, 2014
MediaMath Review (from a former customer)
Score 6 out of 10
Vetted Review
Verified User
- Conversant
We are now using Conversant, which is a great all-in-one tool (and is actually a part of the Mediaplex/ValueClick family) and has helped us drive better ROI than we did with MediaMath. We pay more for Conversant compared to just MediaMath, but they do all of the back-end work in setting up segmentation, porting in our CRM files, etc.
May 09, 2014
Success with MediaMath!
Score 9 out of 10
Vetted Review
Verified User
- TURN, The Trade Desk and DataXu
Higher QPS, better overall deliver and performance.
May 08, 2014
MediaMath - Efficiency and Excellence
Score 9 out of 10
Vetted Review
Verified User
NCC digital, Quantcast, Adobe Marketing Cloud for Display and Marin Software.