In one of the companies with which I collaborate developing my work, currently have this tool contracted. It offers different very useful …
MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide. Helps with …
MediaMath has helped to address the following business problems in various use cases: 1. Access to vast Online ad inventory 2. Media …
MediaMath has helped in scaling our campaigns with intuitive and easy-to-manage modules and proving diversified ways for various bid …
The marketing department mostly used MediaMath to help make strategic decisions. They were able to analyze advertising data, user …
We use MediaMath for programmatic display advertising. We switch off between DV360 and MediaMath to run programmatic display campaigns - …
We use TerminalOne for all our digital media marketing campaigns and for the moment it allows us to get some truly nice insight as their …
We use TerminalOne (T1) to implement programmatic campaigns of display or video. It is used across the organization, specifically by …
Predominantly used by the media team at FRWD. Some departments such as the business analysts had reporting access. TerminalOne MOS allowed …
We used MediaMath as a bidding platform to set our strategic campaigns and set CPM's and CPC's accordingly. Just I used it, in Online …
We use MediaMath's T1 platform to run display, mobile and video campaigns for a wide variety of clients. The platform allows us to use …
MediaMath is used at our insurance company as a primary display service platform. As in auto insurance industry, due to high …
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Entry-level set up fee?
- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.
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In our case, we prefer MediaMath because of its online support and its history, since we have been using it for several years and we have seen how it has improved over time. It does not mean that there are no other options, but if something works for you, why complicate yourself. Sometimes a small saving of money can mean a big loss of time, and that incurs the productivity of the team and the company.
MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify prospects across various online platforms and device types.
Against similar platforms MediaMath has the following advantages :1. Easy Access to vast Online ad inventory2. Better and efficient Media Planning and measurement3. Automated Campaign Reporting and Optimisation tactics4. Supports Creative hosting and execution5. Facilitates Programmatic Media Buying across various channels with very less effective CPM6. Enhances Audience planning and targeting to achieve KPIs7. Easy to integrate with different platforms like Third party ad verification vendors.
I thought MediaMath stacked up well against Adform FLOW. While they both have excellent customer service, I preferred interacting with the rep from MediaMath. They made us feel more looked after. I was not involved with the pricing, but I believe we went with MediaMath because it fit our budget better. I only have experience with the Adform FLOW demo, but from what I saw, they were similar products with varying GUI's.
We also use Google Display & Video 360 (DV360) - Overall MediaMath is easier to work in because of tagging and campaign structure, but sometimes DV360 has audiences that fit our current needs more than MediaMath. MediaMath's support team has consistently been better than DV360 in our experience, which is a huge factor for us.
Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition.
- STRIKEAD, LIQUIDM and CENTRO
T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
The main DSP I've used beyond TerminalOne MOS is DoubleClick Bid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given it is the primary place users consume video content.
We are now using Conversant, which is a great all-in-one tool (and is actually a part of the Mediaplex/ValueClick family) and has helped us drive better ROI than we did with MediaMath. We pay more for Conversant compared to just MediaMath, but they do all of the back-end work in setting up segmentation, porting in our CRM files, etc.
NCC digital, Quantcast, Adobe Marketing Cloud for Display and Marin Software.