Terminus - Promises to Take ABM by Storm
August 23, 2018

Terminus - Promises to Take ABM by Storm

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Terminus

The Marketing department uses Terminus to market to accounts using display ads. We are currently targeting new and existing prospect accounts in our TAM to build awareness, drive demand and generate pipeline. We have the integration with Salesforce set up so we're able to pull account into campaigns/tactics in Terminus based on SFDC fields/values. We're pushing Terminus metrics (surge data) back to Salesforce and starting to work with our sales team on how to best leverage the intent data. I've found the CSMs we've worked with and their customer support team to be outstanding.
  • The integration with Salesforce allows us to use data in Salesforce to set our campaign/tactic account audiences in Terminus.
  • Dedicated CSM supports the on-boarding process and is available for regular check ins to offer advice and tips to optimize ad tactic performance.
  • Their support team has been responsive and attentive to our all our questions.
  • Terminus is taking the ABM solution vendors by storm. We've been running ad display campaigns/tactics for 7 months and they just announced a huge product update: a comprehensive ABM platform that should give us new ways to target accounts and measure account engagement. Looking forward to the new features and insights!
  • Reporting capabilities is minimal at this time. Looking forward to the new ways we can report and measure with the features in their new platform.
  • Limited to 500 accounts in each tactic makes it challenging to segment audiences when your criteria exceeds 500 accounts. We have to get creative with existing fields in SFDC and have had to add new fields in SFDC to get to the right counts.
  • Would like to see bulk editor capabilities for reviewing and editing ad landing page URLs.
  • Target accounts that can't reach or engage via other marketing channels
  • It's been a tactic to support our ABM strategy.
Terminus is all about Account Based Marketing and has just announced their new platform that promises to give us a more comprehensive tool to support our ABM strategy. Since we first started using Terminus to show display ads to our targeted accounts lists, we've seen success with getting in front of accounts we may not have been able to reach via other marketing channels. Because we set up the Salesforce integration in Terminus we're able to use account data to create our target lists in Terminus. We're currently running tactics to new/existing prospect accounts but could create tactics to market to accounts further down the funnel and/or existing customer account base.