An ABM tool made for everyone...not just marketing gurus
December 12, 2018
An ABM tool made for everyone...not just marketing gurus
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Terminus
We are using Terminus to support the launch of our ABM program. The information we are currently gathering with the platform focuses on impressions, clicks, and activity on our website. It's been very interesting to dive into this data and we are gradually bringing new parties into the fold with the solution but I was one of the test users. It's been used in just the marketing and sales team up to this point.
- Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
- The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
- Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.
- They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
- I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
- For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
- Terminus has made a positive impact on my role in that I am able to use the engagement data that I get from the platform to build out a section of an account profile focused on how well that prospect might know us.
- Once I know that a prospect has a high level of brand awareness, I can focus my efforts more on personalized messaging and prospecting vs. "this is who we are". This allows for more productive conversations.
- Seeing a running tally every day of what we are spending on our marketing and ABM efforts allows us to see immediately the ROI once an opportunity gets into pipeline and then closes.
- MRP Prelytix, 6sense and Mintigo
Terminus is a lot easier to use than other tools we have used or evaluated for our ABM campaigns. Updating what we want to see and working with their team has been a great experience. They listen and seem to understand our specific industry better. They aren't looking to constantly upsell us and rather focus on making sure we are getting what we want out of what we have right now.