Item: Terminus ABM Platform
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Marketing:
We use it to launch our global digital ABM campaigns at scale, create segmented accounts lists, and power our ABM reporting and analytics.

Sales/CS:
We use it to serve up account intelligence insights to our sales and CS teams, creating alignment across the rev org as it relates to our target/high-fit accounts.

Pros and Cons

Targeted digital ABM campaigns at scale
Sales intelligence and insights for target accounts
ABM reporting and analytics

Deeper "dark funnel" account signals and intelligence
Integrations with other key tech (Gainsight, Salesloft, Slack, etc.)
More coordinated robust sales and marketing orchestration

Return on Investment

6X increase in enterprise pipeline and 4X increase in revenue, along with an additional 58% growth in the number of SMB opportunities
Allows our company to bridge the [silos] between marketing and sales
Allowed us to develop a reporting network that would allow teams to measure the impact their ABM programs have on [our] pipeline, win rates and deal velocity with target accounts

Alternatives Considered

6sense

Key Insights

Do you think Terminus ABM Platform delivers good value for the price?

Yes

Are you happy with Terminus ABM Platform's feature set?

Yes

Did Terminus ABM Platform live up to sales and marketing promises?

Yes

Did implementation of Terminus ABM Platform go as expected?

Yes

Would you buy Terminus ABM Platform again?

Yes

Likelihood to Recommend

Great for enterprise and mid-market companies looking to start ABM programs or scale existing ones.

Scale and level-up your ABM strategy with Terminus ABM Platform

Modules Used

Overall Satisfaction with Terminus ABM Platform