Launch Multi-channel ABM Programs at Scale
September 22, 2021

Launch Multi-channel ABM Programs at Scale

Corrina Owens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Terminus Chat
  • Terminus Email
  • Sigstr (legacy)
  • Web Personalization

Overall Satisfaction with Terminus ABM Platform

Profisee is utilizing the full suite ABM platform with Terminus ABM Platform for multi-channel ABM programs across the entire revenue team consisting of marketing, sales, and client success.

Pros

  • Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
  • Actionable, timely insights with 1st and 3rd party intent signals.
  • Highly customizable, often incorporating user feedback directly into the product.

Cons

  • Terminus ABM Platform can improve upon its ease of use for reporting, with multiple product lines incorporated via acquisition, it can be challenging to customize and consolidate your engagement metrics.
  • Terminus ABM Platform has positively impacted our ability to impact more of an account across multiple mediums at scale.
  • Deploying our programs through the Terminus ABM platform has [decreased] the time it takes for our prospects to move through the pipeline and close more of the right fit accounts, faster.
Terminus is competitive from not just a pricing perspective, but [its] ability to push more campaigns, through multiple channels, all through the Terminus platform.

Do you think Terminus ABM Platform delivers good value for the price?

Yes

Are you happy with Terminus ABM Platform's feature set?

Yes

Did Terminus ABM Platform live up to sales and marketing promises?

Yes

Did implementation of Terminus ABM Platform go as expected?

Yes

Would you buy Terminus ABM Platform again?

Yes

Terminus ABM Platform is well suited for organizations looking to get started with ABM within their organization. Their expertise around account-based marketing as a strategy is well represented across the company and within their multi-channel orchestration templates and examples. The platform is designed to scale when the organization is ready, never forcing you into a "one size fits all" offering.

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