Item: Thought Industries
Rating: 9
Author: Tom Studdert, Ed.D.

Use Cases and Deployment Scope

We use Thought Industries as our primary customer learning platform. We deliver a variety of training modalities through Thought Industries including - Live webinar-style training for each product we sell (vILT) - On-demand courses for products and best practices in sales, recruiting, marketing, and operations - Certifications for products - Learning pathways for self-service implementation and training. Our business challenge when we purchased Thought Industries was to scale our learning programs to our growing customer base. Now, we use it as a way to distinguish the modalities and, based on the customer's package, determine eligibility for different styles of training.

Pros and Cons

Excellent and modern UI with ability to use .css to customize experience
Reporting including a BI connector tool
Integrations with Salesforce (managed package), Zoom, and a robust API
In-app authoring tool
Continued education for customer education professionals

More integrations with data warehouses and data lakes (out of the box)

Return on Investment

University users are more likely to renew (10-15%) than non university user.
University users are more likely to upsell (5-10%) than non university user.
University users have higher usage of our platform (15-20%) than non university user.
Certified users have higher usage of our platform (40%+) than non university user.

Support Rating

The customer support and customer success teams are really great. BUT, it is their product team that sends them into a super high rating. The product team has worked with me on several occasions to try to solve the business challenges that I have.

Alternatives Considered

Skilljar Customer Education Software, Cornerstone OnDemand and LearnUpon

We selected Thought Industries over these three competitors, even though Thought Industries was more expensive. Their partnership in scaling was better and their integrations were stronger.

Key Insights

Do you think Thought Industries delivers good value for the price?

Yes

Are you happy with Thought Industries's feature set?

Yes

Did Thought Industries live up to sales and marketing promises?

Yes

Did implementation of Thought Industries go as expected?

Yes

Would you buy Thought Industries again?

Yes

Likelihood to Recommend

Thought Industries is perfect if you are trying to scale your customer education business for a growing customer base. It is more expensive than their competitors, but the price is worth it based on the product and experience. Thought Industries is likely great for smaller customers, although we are an enterprise-level customer. If you are not offering multiple modalities for your training program, Thought Industries (or any LMS for that matter) might not be the best investment.

Thought Industries is a Great Partner in Scaling for Growth

Overall Satisfaction with Thought Industries