TrustRadius
ThriveHive's Usefulness to Small Businesses and Marketing Departments of One
https://www.trustradius.com/all-in-one-marketingThriveHiveUnspecified9.48101
Tiffany Holmes profile photo
August 04, 2018

ThriveHive's Usefulness to Small Businesses and Marketing Departments of One

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with ThriveHive

We've used ThriveHive primarily to build and maintain our website, generate leads, and market through social media and email marketing. We've integrated it with our POS for revenue collection in most areas of the business as well. We're a small organization, and so I am the primary user of the product since I handle all of the marketing.
  • Drag and drop creation and editing for new pages on our website
  • Email marketing segmentation
  • Lead generation and follow up
  • Boutique marketing coaching
  • While they have made great strides in their actual email content builder, it is still the largest area for improvement
  • Certain web edits can only be done by them on the back-end, which requires waiting to chat with a representative from support during regular business hours
  • Reporting could be more robust, and the ability to export those reports does not exist.
  • Our registrations (sales) have been up year-over-year since we switched to ThriveHive
  • While it's not built for retention, we are able to easily target repeat customers as well as identify potential points of attrition and market accordingly to those specific segments.
  • We were able to cut out the use of a vendor that wasn't suiting our needs by switching to ThriveHive and a new POS that easily integrated with the website, which has saved us thousands of dollars while increasing efficiency and functionality.
While WordPress provides you with the opportunity to build a custom website, it stops there. ThriveHive has a strong small business marketing suite of products that are integrated into a WordPress-based website while also making it easy for the user to make quick and easy edits to existing content. I will say that I find MailChimp's aesthetic and deliverability to be leaps and bounds ahead of ThriveHive, and so I was unable to cut my account with MailChimp. I still use it for large email newsletters while using ThriveHive's email client for shorter, more targeted marketing efforts for segmented lists.
ThriveHive is very well-suited to a small business with limited time and personnel resources for marketing. It makes it very simple to build and maintain a well-built, adaptive, WordPress-based website. It also has great lead generation and communication tools included that integrate seamlessly with your website. This is the perfect product for a one-person marketing team.

ThriveHive Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
7
Landing pages
10
A/B testing
5
Mobile optimization
10
Email deliverability
10
List management
10
Triggered drip sequences
10
Lead nurturing
6
Lead scoring and grading
6
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
Not Rated
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
5
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated