Item: Totango
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use Totango on a daily basis to track the overall health, campaigns sent touch points, and more for our individual book of business. It helps us manage our accounts, know which ones need attention, account history, etc. We also use it to send targeted marketing campaigns for our large user base.

Pros and Cons

Targeted marketing campaigns.
Dashboard to see overall account health and daily activity.
Overview of account information.
Customizable tasks which can then be your daily agenda or reminder.

Ability to open links in reports in new tabs.
Skip success plays for unresponsive customers, so that we don't go through the entire lifecycle.
CSMs can customize account overview info.

Return on Investment

Able to follow up with customers regularly
Customer retention

Key Insights

Do you think Totango delivers good value for the price?

Yes

Are you happy with Totango's feature set?

Yes

Did Totango live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Totango go as expected?

I wasn't involved with the implementation phase

Would you buy Totango again?

Yes

Likelihood to Recommend

Totango is well suited if you want to keep track of your book of business and manage marketing campaigns, product update emails and success plays. It could be better I guess if it can provide some level of customization for end users. Either they already have it but it's blocked for us or it isn't just available for end users.

Totango for account health, segmentation, and campaigns.

Overall Satisfaction with Totango