TrustQuotes - Worth exploring
January 30, 2018
TrustQuotes - Worth exploring
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with TrustQuotes for Salesforce
- Prospecting
- Competitive selling
- Objection handling
- Reference requests
I use TrustQuotes for prospecting and competitive information during the beginning and middle of the sales cycle. Essentially, I had a couple of different campaigns running with ToutApp. One was our generic templates using competitive messaging (comparing our solution to competitors). I ran an A/B test of the generic templates with campaigns using TrustQuotes to bring in user quotes as evidence to support the competitive points.
The emails using TrustQuotes typically had a 2 to 4 percent higher clickthrough rate after the email was opened.
The emails using TrustQuotes typically had a 2 to 4 percent higher clickthrough rate after the email was opened.
Pros
- Ease of use
- Formatting is has more of a visual aesthetic that is different than a generic email
- Vast library of quotes that apply to various use cases
Cons
- Could use them across all record views. (i.e.: lead, contact, account, opportunity)
- Potentially add snippets from 3rd party analyst reports instead of just users. User quotes are useful, but sometimes prospects view them as biased personal opinion since everyone's experience with a vendor is different. So it would be great to have the ability to pull quotes from analyst reports in addition to user reviews.
- Have a frequently used section
I think they are pretty similar in regards to the content being sent to customers/prospects. Where TQ differentiates itself is the way it is delivered. It's a different approach that will break through the noise.
Emails using TrustQuotes to support competitive messaging typically got a 2 to 4 percent higher clickthrough rate, compared to our generic templates without TrustQuotes.
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