Technology Review Platforms
What are Technology Review Platforms?
Technology review platforms are websites or applications designed to allow users to review B2B technologies. These platforms enable vendors to promote trusted reviews from authentic users and connect with potential customers. Since reviews are the #1 most used resource by enterprise buyers before speaking with a vendor, and many businesses are purchasing products without ever speaking with a vendor, technology review platforms can help vendors instill confidence in their buyers. By driving reviews vendors ensure that their buyers find all the information they need from user feedback to make a confident decision.
Technology review platforms have different processes for accepting reviews. Some platforms allow for anonymous reviews, while some require reviews to be public. Additionally, technology review platforms offer varying degrees of review vetting. Technology review platforms with minimal vetting can receive fake reviews, so many businesses prefer technology review platforms with robust review verification processes.
Most Technology review platforms offer services beyond just generating reviews. Many platforms provide vendors with leads, either through clicks to the vendor’s website, lead forms, or intent data. Intent data is based on the behavior of buyers, meaning technology review platforms can identify companies that are likely to be interested in a vendor’s product. Technology review platforms may also provide custom questions, customizable product profiles, CTAs pointing to vendor websites, and syndication of review content. Businesses can use all of these features to target potential buyers and deliver product information to them in a trustworthy manner.
Technology Review Platforms Features & Capabilities
Custom review questions
Buyer intent data
Content licensing packages
Pricing for Technology Review Platforms depends on the vendor. Different technology review platforms offer different feature packages and can provide pricing as needed. For most sites, having your products posted to be reviewed is free. Some technology review platforms are self-service platforms, while others include managed services with dedicated customer service managers.
Businesses can always manage their reputation by claiming and enhancing their profile on TrustRadius for free. Additionally, businesses can utilize our programs to help qualifying vendors drive more reviews. For vendors who want to drive demand or maximize ROI from content, subscription packages start at $20K per year and go up depending on the products and services involved. Businesses can contact our sales team for exact pricing information.
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