Reliable & Credible Online Source of Information
Updated April 09, 2018
Reliable & Credible Online Source of Information
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with TrustRadius for Vendors
- TrustQuotes Library
Marketing and Sales can leverage content that is on-point with our brand messaging via the quotes library.
- I like that the TrustRadius widget allows instant, real-time visibility into what people are saying about our product today online.
- The tagging functionality with TrustQuotes is very useful for finding customer feedback on specific features, topics, etc. that I am looking for.
- Engagement campaigns are well thought out and executed to drive reviewers.
- Landing page for products could be a bit cleaner.
- The criteria for TrustRadius rankings on grids in software categories, etc. is not the greatest model.
- Increase brand awareness
- Manage brand reputation
- Scale customer proof through reviews
- Third-party validation of marketing claims
- Reduce or supplement reference requests
- Create sales enablement content
TrustRadius has provided us with plenty of fresh content from our customers to leverage in marketing and nurture campaigns. It is difficult to quantify, at this stage, the ROI on our TrustRadius investment, however, we like that TrustRadius provides a reliable, third-party forum for validation of our sales and marketing messaging.
We have engaged with some other online review sites. What we particularly like about TrustRadius, is how in depth their reviews go. This provides for a lot of great content that can be leveraged for different marketing campaigns; given the different and diverse review sections.
Review tagging functionality has made it much easier to identify and leverage reviewer content; saving me tactical overhead time.
We see customers/prospects going to online content like TrustRadius reviews more before the formal sales cycle begins with them. Generally, the web is their first point of contact when someone in an organization is asked to put together a list of options for technology investment in a particular area of the company, etc. Other third-party and customer validation is generally leveraged further down the sales cycle.
TrustRadius reviews are relatively long and involved, leading to sometimes less engagement but often great, insightful content.
TrustRadius for Vendors Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team No escalation required Quick Initial Response | None |
TrustRadius provided timely comparison reports when we were in some big deals against the competitors in the reports.
Using TrustRadius for Vendors
1 - Peer Review Relations.
1 - Attention to detail; keeping up-to-date with product functionality, marketing and company messaging; responsiveness; project management; etc.
- Maintain strong presence on an influencing customer review platform
- Leverage content for marketing and sales (particularly as it shows us positively v. competitors)
- Identify high value testimonials
- Widget on company website
- Compare Reports vs. competitors
- Review Tracking
- Visitor Tracking
- Visitor Tracking for strategic insights
- Lead Generation
- Advance/more targeted widget for specific pages on our site
Evaluating TrustRadius for Vendors and Competitors
- Price
- Product Reputation
- Vendor Reputation
- Third-party Reviews
The more TrustRadius appeared in the sales cycle, the more important we felt it was necessary to clean up our presence(s).
I would probably set more goals and timelines in order to more clearly define an overall strategy.
Using TrustRadius for Vendors
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Convenient | Slow to learn |
- Product description updates
- Tagging Reviews
- Advanced widget implementation
- Driving review campaigns
- Understanding scoring algorithm
Relationship with TrustRadius
We negotiated a premium package initially with some compare reports. We are currently under negotiation for 2018 moving forward.
TrustRadius reps are proactive and responsive; simply ask for support in the direction/goals you wish to achieve.
The TrustRadius Customer Success team is fantastic. They are very responsive and all hands are on board when it comes to demonstrating new product functionality, etc. I am the primary manager of my company's relationship with TrustRadius and I have had nothing but good experiences with their entire team. I look forward to our continued partnership.