Customer content that speaks for itself!
March 15, 2017

Customer content that speaks for itself!

Catherine Kellogg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with TrustRadius for Vendors

  • TrustReport (Product Report)
We use the TrustRadius reviews to showcase how current customers are using our product, as well as gather feedback in order to make product and service updates. Our pre-sales team shares the reviews with potential customers and our product marketing team brings the feedback back to our engineering team. It's a great way to engage with our customers more closely and understand how they articulate their usage of the product.

Pros

  • Easy to review, publish and promote customer reviews.
  • Shareable content that is ideal for sales and marketing teams
  • Very supportive and involved team!

Cons

  • The amount of information can become overwhelming -- it's a good problem to have but I'd like a more digestible way of promoting and/or exporting the content.
  • I think the landing pages could use some improvement aesthetically.
  • Increase brand awareness
  • Manage brand reputation
  • Scale customer proof through reviews
  • Third-party validation of marketing claims
  • Identify candidates for case studies & advocacy
  • Create sales enablement content
  • Improve sales efficiency
  • Gather product insights
  • Identify & address customer issues
It's been great! The team is very responsive to questions we may have and always keeps us up to date with the latest product changes. They really care that we are using TrustRadius to its fullest!
TrustRadius is extremely simple to use and easy for both our sales and marketings teams to leverage and share with customers. It's also great for showcasing the real usage of a product, and engendering trust with potential customers, proving that what the aforementioned sales and marketing teams say is in fact true.

Comments

  • Patrick Hansen | TrustRadius Reviewer
    Patrick Hansen
    (Vendor Representative) commented 9 years ago
    Catherine - Thank you for taking the time to share your feedback. I especially love to hear kudos for the TrustRadius team - we set a very high standard for ourselves. Please let me know if we ever fall short in any way. I agree that we need to do more to make reporting available at your fingertips, with better export capabilities and more ways to share. We made TrustQuotes more portable last year and added export capabilities to Visitor Insights last month. Next up are dashboard views, the ability to filter and export references, and better visibility into commenting. Stay tuned! And please let me know which landing pages you have in mind for improved visual treatments. Our dev team is hiring a UX expert this quarter (your can refer strong candidates here: https://www.trustradius.com/static/careers?bzid=d46d4227f2f1) and your input here will help us prioritize where to focus as we bring this person on board. As always, thank you for choosing us as a trusted partner. Sincerely, Patrick Hansen VP Customer Success, TrustRadius (512) 560-1020

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