TrustRadius increases our campaign engagement
Anonymous | TrustRadius Reviewer
March 15, 2017

TrustRadius increases our campaign engagement

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with TrustRadius for Vendors

  • TrustQuotes Library
  • TrustQuotes for Web
  • TrustProfile (Premium Profile)
We are using the review widgets on our web properties and seeing increased engagement and clicks on BUY where reviews are placed
  • Reviews widget configuration and customization
  • Ease of gathering reviews. Process for customers is simple
  • A qualified leads program would be interesting
  • Maybe it's time to update the site design
  • Competitive advertising options to get in front of the audience
  • Increase brand awareness
  • Manage brand reputation
  • Scale customer proof through reviews
  • Identify candidates for case studies & advocacy
  • Increase landing page conversion
We did one, short test on a high traffic landing page (reviews widget vs. no reviews widget). The page with the TR widget received 10% more clicks on BUY buttons. Results on conversion inconclusive
G2Crowd. IT central station. Capterra.

We see it as a strategy to not choose one but all. We use the TR vendor options the most though in our marketing.
We do not have any proof points on this yet
Well suited for any product where your direct competition is being reviewed and seen as an option in the market as a solution in a similar space

Relationship with TrustRadius

They are great. Always have been available to answer my questions and proactively reach out to see if I need anything.