Tumble into Tumblr
August 25, 2015

Tumble into Tumblr

Sara Gee | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • iphone App

Overall Satisfaction with Tumblr

Tumblr can actually be a fantastic tool for retail businesses . At our business, we have found it to be a great way to show new merchandise to attract more younger customers to our store. Depending upon what type of merchandise you wish to showcase to your followers, you really need to do testing with different types of effects that show the product that you are offering in such a way that your customers are more likely to find appealing. It really doesn't hurt to have someone that you may already have on staff with a photography or design background do the initial photographs for you. By creating a Tumblr for your business, it opens up a new avenue to bring in new clientele, which is great for businesses both large and small. I would caution that some of the photo effects that you use on Tumblr can help or harm your business depending upon how you use them. Make sure to give a flattering, but accurate portrayal of your merchandise so that customers do not feel misled. Also, make sure that your regular customers can be made aware of your business Tumblr when they come into the store.This way they can encourage their own followers to seek out your Tumblr and increase the chance of bringing in new business from your Tumblr account.
  • Tumblr is very accessible as a download for cell phones.
  • It's free to use.
  • It allows for employees who might not otherwise have the opportunity to express creativity at work to do so for the benefit of your business.
  • It can be hard to get followers, similar to Twitter.
  • Also similar to Twitter, its possible to get followers that are in no way interested in your business and seeking to promote themselves.
  • If you want to use Tumblr to promote your products online, it can be a trial and error process that can be frustrating for businesses that have little experience with photography.
  • It has increased the visibility of our business overall.
  • We are able to tell which items are clients are more likely to buy before we even put them on display.
  • It give employees an opportunity to use their own creativity to help generate revenue for the business.
  • Facebook, Twitter and Instagram
The photographic focus of Tumblr is far more eye-catching when compared with the distractions of Facebook and Twitter. There is less competition for the ability to showcase high quality photos of products on Tumblr when compared with Instagram. Additionally, Instagram seems to make a more personal appeal to individuals whereas Tumblr has the potential if used properly to reach a much broader audience more quickly.
It's well suited to promote retail, restaurant, and music venues. It can give potential clientele a sense of not only of your products, but the atmosphere and ambiance that your business reflects as well.
I do feel that it is limited in the relevance that it has to certain types of businesses, and like many social media platforms there is more quantity and less quality on Tumblr. However, this could be an asset in that your particular business's Tumblr could have an opportunity to stand out from the crowd.
Before using Tumblr to promote your business, its key to see if your clientele and the type of clientele that you are trying to attract would respond positively to Tumblr, otherwise it would be a waste of employee time.