Landing Pages for Dummies - Unbounce Saves the Day
April 16, 2014

Landing Pages for Dummies - Unbounce Saves the Day

Chris Dunne | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Unbounce

We used Unbounce to design professional landing pages for our Email marketing campaigns. Because our product was sold to various verticals, creating unique landing pages applicable to the targeted industry was essential in strong conversion rates. Unbounce allowed us to build these landing pages quickly and easily for every campaign we ran.

Pros

  • The User Interface makes it extremely easy to build professional landing pages with no programming or coding experience required
  • A/B Testing allows you to see what is and isn't working on the landing pages. This helped us to continually improve on our conversion rates
  • There is seamless integration with many other direct marketing and email tools out there. By integrating with Constant Contact and Hubspot, we were able to feed top quality leads into the funnel

Cons

  • The analytics tool wasn't enough on it's own. Greater reporting would certainly have been a great addition
  • There were some bugs on the user interface when building landing pages.
  • Drastically increased conversion rates which lead to increased sales
  • Developers had more time to spend on product development then landing page construction
  • Improved turn around time and getting marketing campaigns out the door
We chose Unbounce because of the professional look of the landing pages along with how easy it was to build them. While Hubspot has a landing page builded within the CMS, it wasn't nearly as easy to build graphically appealing landing pages nor was the integration with email systems and Salesforce as strong.
Anyone working in direct marketing should strongly consider Unbounce. It can save your organization significant time and money by improving efficiencies and freeing up developer time. The service is extremely cheap for the value it brings and anyone in the organization can master the program in a couple of days.
For any company that does significant direct marketing, Unbounce is an amazing tool. While we did have a small development team in house, it wasn't cost efficient to have them building landing page for marketing campaigns. With Unbounce, I was able to build the pages myself in minutes and get campaigns out the door at the drop of a hat. It is particularly valuable to those who re currently using Salesforce, Marketing Automation and Email tools as the integration is fantastic.

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