Union Metrics Must Be in your Social Arsenal
Updated November 18, 2019
Union Metrics Must Be in your Social Arsenal
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Brandwatch Listen
Our marketing department currently uses Union Metrics to track potential and actual metrics for Facebook, Instagram, and Twitter for a large client with a social audience of 2M+. Union Metrics fills the gap of having to pull top performing posts individually in each platform. The snapshot makes it easy for our client to understand what’s working.
- Topic tracking is easy to set up and starts pulling fairly quickly. While the data is only for Twitter, it’s easy to find influencers talking about your topic.
- The overview of metrics per platform is incredibly helpful, and the simplicity of what you're looking at makes it easy for a non-savvy client to grasp.
- Understanding top contributors and hashtags about your brand helps inform strategy or how to adjust content. For example, our brand's top contributors were not who we wanted to be associated with our posts, so we adjusted our language.
- More platform integration. I would love for Union Metrics to be a “one stop shop” but LinkedIn and YouTube are not available to track.
- Union Metrics has saved time on labor since Metrics are consistently tracked and can be pulled at a moment's notice.
- Utilizing the platform's topic tracking provided last minute help when a client requested metrics on something we were not tracking. The built-in historical data was a life saver.
Union Metrics is easier to use and set up than other software solutions. It’s never glitched or lost data, and has been reliable even though algorithm and API changes.