Item: Brandwatch
Rating: 10
Author: Youssef Shalaby

Overall Satisfaction with Brandwatch

Use Cases and Deployment Scope

Brandwatch is the perfect listening tool that gives users the best control over data analysis in a user-friendly and simple way. Compared to other platforms that I've viewed and/or used over the past five years, they are the most progressive and can be classed as thought leaders within the social media and listening analytics field.
It is true they can be a little pricey, yet it is all worth it, especially for advanced users.

Pros and Cons

Pros

Tagging and categorizing.
Data charting, filtering, and analysis.

Cons

Integration of external data sources on analytics platform.

Return on Investment

Enhanced strategy and planning activities.
Delivers on the wow factor!

Alternatives Considered

Talkwalker, Synthesio, Sysomos Heartbeat and NetBase

A real edge for Brandwatch is how easy and flexible you can play around with data. It becomes more of a real analysis platform that serves different business objectives rather than visualization and informative output.

Support Rating

Support is supportive and prompt.

Key Insights

Do you think Brandwatch delivers good value for the price?

Yes

Are you happy with Brandwatch's feature set?

Yes

Did Brandwatch live up to sales and marketing promises?

Yes

Did implementation of Brandwatch go as expected?

Yes

Would you buy Brandwatch again?

Yes

Other Software Used

quintly

Likelihood to Recommend

Brandwatch is perfect for quick and reliable insights from both social media and the web. It can be really helpful in deep analysis as the robust analytics platforms decrease the time to slice and dice and dig deep into data.

Comments

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