Item: VanillaSoft
Rating: 9
Author: Alvin Fayman

Use Cases and Deployment Scope

We've been using VanillaSoft for email campaigns to attract potential attendees to a series of technology webinars hosted by major tech companies that we help implement.

Pros and Cons

Makes it easy to load contact lists and messages.
Enables smooth, continuous transmission of messages.

Occasionally forced sign-out and need to sign in again to continue the process.
Would benefit by installing an automatic clicker to save time and manual labor.

Return on Investment

Helped us maximize webinar attendance.
Follow-up contacts help keep our clients top of mind.

Alternatives Considered

Act-On Software

We were seeking a straightforward platform for our marketing campaigns with a smooth learning curve so that novice users could adapt quickly and engage with minimal difficulties.

Support Rating

Response time was acceptable for the relatively few problems any of our users may have encountered. Fortunately, such occasions were rare.

Key Insights

Do you think VanillaSoft delivers good value for the price?

Yes

Are you happy with VanillaSoft's feature set?

Yes

Did VanillaSoft live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of VanillaSoft go as expected?

I wasn't involved with the implementation phase

Would you buy VanillaSoft again?

Yes

VanillaSoft handles campaigns of all sizes equally well, but those with several thousand contacts may have to be paused at intervals for smooth operation. If work is being done manually, large campaigns can become tiring.

Plain Flavor but Good Communication

Overall Satisfaction with VanillaSoft