Item: VerticalResponse, from Deluxe
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Vertical Response is used to blast out mass emails to our entire client base. It allows a central data that consists of bounced, mailable, and unsubscribes so that we do not continue to send emails to those who do not want to receive them. It allows us a tool to send out emergency e-blasts quick to our customers.

Pros and Cons

Allows us to have a centralized database of customers.
Allows us to send out emergency emails in a few minutes.
Provides us with stats to see who opened the emails and how they are performing.

There isn't anything that I feel should be changed.

Return on Investment

We were able to blast out promotions our company was having to customers which created an increase in business.
By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

Alternatives Considered

Constant Contact

I think Vertical Response is a lot more user-friendly than Constant Contact and allows for more features that Constant Contact does not. I like the email WYSIWYG feature better on here and it allows us to preview our emails before we send them out to our entire customer base.

Number of Contacts (List Size)

Less than 10,000

Using VerticalResponse for B2C or B2B marketing

B2B

Other Software Used

Salesforce Community Cloud, Lead411, SurveyMonkey

Likelihood to Recommend

It's great for blasting out emergency emails such as service issues, weather conditions, or anything else that needs to be relayed to customers quickly. We've used it in instances where our service may or has been affected by snow storms, when phone lines weren't working, for articles to inform customers on current events, etc.

Vertical Response is a Great Tool

Overall Satisfaction with Vertical Response