Can see the potential, but didn't get the results we were looking for
July 11, 2021

Can see the potential, but didn't get the results we were looking for

Bailey Witt, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Vidyard

As a marketing agency, we implemented Vidyard as a tool for several of our clients to use for personal sales videos to targeted prospects. It is used by sales and marketing departments. We as the marketing agency direct the strategy for what to say in the videos, while the sales reps in our client's organization are the ones that actually record the videos. We then help with setting up the video in an automated email campaign.
  • Vidyard makes it extremely easy to record videos. There's a browser extension that you can install and then at any time, you can click a record button and be off and running. The video automatically saves in the account and is ready to be used.
  • Vidyard allows for a branded video player page, which creates a nice experience for the end viewer. As opposed to free tools that have clunky video players, Vidyard's is sleek, smooth, and customizable to your brand, even the URL.
  • The ability to have a call-to-action in the video is a big game-changer that other tools can't do. It makes it easy to take someone to a page where they can contact you, or display any contact information right at the end of the video.
  • Vidyard's user interface organization is rather confusing. There are parent and child accounts along with a folder structure, and some videos are available in one but not the other, or you'll record a video and expect it to be in one account, but it gets saved in another.
  • While the individual user tracking was helpful sometimes, it didn't always work when we sent emails to several people at a time, expecting to be able to know if a specific user had viewed our video. In other words, it didn't always identify the viewers as well as we hoped or expected.
  • 3 of our clients have used this tool, but only 1 of them truly got value out of it. With this client, we helped 5 sales reps use personal video in an email campaign that generated 10+ meetings and started a few long-term business relationships that would more than pay for the system.
  • 2 of our clients did not adopt Vidyard like we had hoped, and thus their ROI was not positive.
Vidyard is fairly easy to integrate with marketing automation tools. In our case, we integrated Vidyard with Salesforce Pardot and Infusionsoft by Keap. In both cases, we were able to follow online documentation provided by Vidyard to embed videos in those respective marketing automation tools and create unique links that allowed us to track and identify individual viewers. Viewer identification didn't always work, but the videos and GIFs in the emails worked fine.
Vidyard does what it is supposed to do, but it takes regular use and adoption to really get any benefit. It is much more beneficial as a 1:1 personal sales video tool than in mass marketing email blast campaigns. The analytics are insightful and the tool has some cool ways to make videos more interactive and branded.

Do you think Vidyard delivers good value for the price?

Not sure

Are you happy with Vidyard's feature set?

Yes

Did Vidyard live up to sales and marketing promises?

Yes

Did implementation of Vidyard go as expected?

Yes

Would you buy Vidyard again?

No

Vidyard is best used for 1:1 sales videos. Because the video is very personal and raw, they don't perform great in a big marketing email blast, although it certainly can be used that way if you need. If you have a brief message that you want to get across, and entice a prospect to watch your video, it's very easy to have a short GIF with a smiling face and a wave in your email so that you get your prospect to view your video.

Vidyard Feature Ratings

Lead generation
7
Video personalization
9
Integration to Marketing Automation
7
Integration to Salesforce.com
Not Rated
Integration to Marketo
Not Rated
Integration to HubSpot
Not Rated
Video access controls
Not Rated
User management
6
Video link sharing
8
Internal video
8
External video
8
Player customization
7
Embedded videos
7
Video quality / Bandwidth controls
7
Mobile compatibility
8
Streaming quality reports
Not Rated
Per viewer tracking
6
Per video tracking
7
Video analytics dashboard
7
On-Demand video
Not Rated
Live streaming
Not Rated
Video upload & format support
7
Video portal
5
Video comments
Not Rated