Can see the potential, but didn't get the results we were looking for
July 11, 2021
Can see the potential, but didn't get the results we were looking for
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Vidyard
As a marketing agency, we implemented Vidyard as a tool for several of our clients to use for personal sales videos to targeted prospects. It is used by sales and marketing departments. We as the marketing agency direct the strategy for what to say in the videos, while the sales reps in our client's organization are the ones that actually record the videos. We then help with setting up the video in an automated email campaign.
- Vidyard makes it extremely easy to record videos. There's a browser extension that you can install and then at any time, you can click a record button and be off and running. The video automatically saves in the account and is ready to be used.
- Vidyard allows for a branded video player page, which creates a nice experience for the end viewer. As opposed to free tools that have clunky video players, Vidyard's is sleek, smooth, and customizable to your brand, even the URL.
- The ability to have a call-to-action in the video is a big game-changer that other tools can't do. It makes it easy to take someone to a page where they can contact you, or display any contact information right at the end of the video.
- Vidyard's user interface organization is rather confusing. There are parent and child accounts along with a folder structure, and some videos are available in one but not the other, or you'll record a video and expect it to be in one account, but it gets saved in another.
- While the individual user tracking was helpful sometimes, it didn't always work when we sent emails to several people at a time, expecting to be able to know if a specific user had viewed our video. In other words, it didn't always identify the viewers as well as we hoped or expected.
- 3 of our clients have used this tool, but only 1 of them truly got value out of it. With this client, we helped 5 sales reps use personal video in an email campaign that generated 10+ meetings and started a few long-term business relationships that would more than pay for the system.
- 2 of our clients did not adopt Vidyard like we had hoped, and thus their ROI was not positive.
Do you think Vidyard delivers good value for the price?
Not sure
Are you happy with Vidyard's feature set?
Yes
Did Vidyard live up to sales and marketing promises?
Yes
Did implementation of Vidyard go as expected?
Yes
Would you buy Vidyard again?
No