Vidyard is a great video platform for marketers
Updated July 07, 2021
Vidyard is a great video platform for marketers
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Vidyard
Our Marketing department uses Vidyard to host all our videos. This ranges from product demos and overviews, to recorded webinars and company interviews. We also use Vidyard to play looping GIF-like background videos. Vidyard makes it easy to manage all our videos on our website and on landing pages via email campaigns. Before Vidyard we used Youtube and that had too many limitations.
Pros
- Analytics - I like to see how many people have watch a video, where, and for how long. This is great data for future videos and how we use them.
- Events - Events allow you to add more to your videos such as forms, links, pop outs and more to engage even more with the viewer and for us ultimately get them to contact us to learn more.
- Sharing/Embedding - After I finish uploading a video and configuring the player Vidyard makes it easy to share the embed code for adding to our website. I like the control of adding variables to the code such as setting the default play quality (1080p).
Cons
- Inline Embed Code - We have a very responsive website and for some reason the embed code that Vidyard provides won't work well with our site. Things are unaligned or don't show up at all. To get around this we have to use the Lightbox embed code, which is fine, but it would be nice if they had a better solution for sites like ours that don't play nice with their code.
- Filters - There should be an option to set a Filter globally and it's set the next time I log in. Currently I have to reapply a filter every time I log in and to every video in order to get the accurate reporting I need. Mainly excluding my views and my co-workers views.
- The only positive so far is we are able to see how many people interact with our videos. This is a big positive for our marketing team. We have not measured video ROI yet.
Vidyard was the first video platform that reached out to our business (or at least got my attention). They sent us personalized videos that have our name embedded in the video. We plan to work with them in the future on the same type of campaigns.
Do you think Vidyard delivers good value for the price?
Yes
Are you happy with Vidyard's feature set?
Yes
Did Vidyard live up to sales and marketing promises?
Yes
Did implementation of Vidyard go as expected?
Yes
Would you buy Vidyard again?
Yes
Vidyard Feature Ratings
Using Vidyard
3 - Marketing. Web admin, content/blog writer, and VP of Marketing.
1 - Just myself, the web admin/creative director.
- We can style the video player with our won branding
- Video analytics
- Personalization options and actions
- Easy to use
- We were able to use short video clips and play them as looping background GIF-like videos
- We did a mock-live user conference for our customers
- More personalization for ABM campaigns
Evaluating Vidyard and Competitors
Yes - We were using Youtube before and did not have enough control or ability to brand the player as we wanted. We also did not want Youtube's related videos to display at the end of watching one of our videos.
- Product Features
- Product Usability
- Product Reputation
We were wowed my the personalization features and overall ease of use.
We would have considered how much time and resources are needed to produce videos that can be personalized and tried to define that as an additional resource we needed from day one.
Vidyard Implementation
- Implemented in-house
- There were some styling issues (CSS) at first but those quickly were addressed and fixed
Vidyard Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Immediate help available Support cares about my success Quick Initial Response | Need to explain problems multiple times |
I am not aware of a premium support feature, so my assumption is we did not purchase that, or it's possible it was not available at the time we purchased.
Our success managers have always provided us with exceptional support or assisted with handing off any issue to the technical support team. No complaints at all!
Using Vidyard
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Convenient Familiar | None |
- Uploading videos
- Setting splash screens
- Viewing player stats
- Sharing videos
- Configuring events can be tricky - the timing is a little hard to figure out and the editing the look of the event could use a lot of help.
- Filters need an option to be globally set and always remain enabled even after log out.
- Duplicating - When duplicating players it is set to automatically duplicate the video, when there is no need. This option should be off by default. Our account is only up to 50 videos so we don't need any wasted entries when they weren't specifically needed.
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