Best Video Platforms
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Video Platforms Overview
What are Video Platforms?
Video platforms—also called video clouds, video players, or video hosting platforms—allow users to upload, store and deliver video content, and leverage it for marketing or monetization purposes (lead generation, conversion, advertising, etc). Content may include product demo videos, help/training videos, or webinar recordings. In addition to hosting pre-recorded, on demand video, some platforms allow users to stream live events. Another use case is for employee education and training videos. Brightcove, Ooyala, and Wistia are three of the leading enterprise video platforms.
Content Security & Accessibility
Enterprise video platforms host video files in a secure but accessible environment; sensitive data can be controlled, but sharing is convenient. Most solutions allow users to share videos by emailing a link or embedding a link in a webpage on an internal (employees only) or external (customer-facing) site. Some platforms also enable video file downloads; this is a differentiator for products like Kaltura versus products like Brightcove, which provides video access but does not allow users to share the files themselves.
Key Features, Benefits, and Buying Considerations
The following are some of the main capabilities, buying considerations, and advantages of enterprise video platforms, according to end-users:
- Analytics is a key feature, of course. Unlike posting a video to YouTube, with enterprise video platforms users can monitor viewer engagement and video streaming quality. This data is often synced with other marketing content and engagement analytics, via the user’s CRM and/or Marketing Automation system, in order to get a fuller picture of marketing touch points and the buyer’s journey.
- Video “players” or “playlists” typically allow users to create a sort of bucket or placeholder link that will not break, even if the video content is changed/updated.
- Hosted videos can be shared globally, even in areas like China where videos posted to YouTube cannot be accessed.
- Some platforms support video subtitles, while others integrate with third-party subtitling services. According to users, buyers should ask vendors about this during the evaluation process, if video subtitles or multiple languages will be used frequently.
- Internal videos containing sensitive data can be monitored, with easy access controls over who can view/share the content.
- Solutions with robust metadata options, like video tags, descriptions, and summaries, will make enterprise content easier to locate and may enhance SEO of embedded videos.
- Buyers should consider whether they plan to edit videos within the platform or before uploading the files. Some vendors offer editing tools or services, whereas others simply deliver uploaded video files as is.
- Mobile device compatibility is another important aspect of the leading enterprise video platforms. Videos (like other web content) should be able to be rendered on a range of devices; however, mobile access may be more important for some use cases, like marketing to consumers or training salespeople, more than others.
Ustream, now part of IBM Cloud Video, provides an enterprise video platform for creating, storing, managing, broadcasting and measuring the impact of live and recorded streaming video. There are two enterprise editions: IBM Cloud Video Streaming Manager (Ustream Pro Broadcast) IBM Cloud...
Wistia is a video platform that aims to make it easy for businesses to create, host, manage, share, and measure videos. The product includes video hosting as well as Soapbox—a simple video creation tool. According to the vendor, over 300,000 businesses use Wistia for their video needs. The vendor...
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.
Niche Video Media in Atlanta, Georgia offers an enterprise video hosting platform called Private Media Channel.
Ensemble Video is an online video platform that simplifies video management and delivers content any time, over a variety of networks.
Vimeo PRO is an enterprise video platform built to host and provide full high-definition videos with presentation customization and detailed reporting for users.
Grovo's product effectively consists of two parts, the instructional videos and assessments that we produce and the SaaS platform that they live on top of. The videos follow a microlearning methodology which increases learner retention. The platform is intuitive for both the admin and the end user,...
JW Player is an online video platform that includes the open source video player, as well as video hosting and streaming, advertising, and analytics features.
Viddler is an enterprise video solution built primarily to provide video tools for learning and customer engagement. Features include a learning-focused player, a video learning hub, and a video subscription e-store.
Oolaya is an online video platform focused on consumer facing video, and it also includes an advertising platform. The platform is designed to help customers optimize and automate video programming, streaming and syndication.
MediaSilo is an online video sharing, collaboration and asset management platform for creative professionals.
Brightcove Zencoder is a cloud-based video transcoding platform.
23 Video is a video platform with a single plan: $675 per month for 1TB of bandwidth and $250 a month for each additional TB. The product is produced by Danish company Phases.
Limelight Orchestrate Video is a cloud-based enterprise video platform with features such as the ability to publish news almost immediately, video delivery in multiple formats, and a customizable video player.
Vzaar is an cloud-based enterprise video solution built for marketing agencies and publishers with features such as bulk uploading, Dropbox integration, and a customizable video player.
BrightTALK headquartered in San Francisco, California offers their eponymous platform for the delivery of content marketing via their expert communities and video presentation, for lead generation.
Player video is an HTML 5 video player and platform for managing content, streaming video and serving ads in one place.
Amazon AWS offers enterprise video to suit the multifarious needs of enterprises, government agencies, small companies and others they serve. Options include AWS Elemental MediaConvert the suite's transcoding service for video-on-demand, the AWS MediaLive live video processing and broadcasting...
Contus Vplay is a cloud-enabled Video on demand platform that makes it easy to build video on demand mobile apps and websites. Backed by AWS cloud and built in with customizable video player, Contus Vplay can scale automatically and is accommodative towards 3rd-party integrations. With a...
Panopto is a video management platform for businesses and universities from the company of the same name in Seattle, supporting the recording, sharing, live streaming, and (after recording) sharing via LMS or internal video site, video search, and other features.
Expanding use case, better forms of measurement, and personalization. Vendor perspectives on trends at MarTech 2016.