Video Platforms

Best Video Platforms include:

Wistia, IBM Watson Media's Video Streaming, Vidyard, and Vimeo.

Video Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Video Platforms Overview

What are Video Platforms?

Video platforms allow users to upload, store, and deliver video content, and leverage it for marketing purposes (e.g. lead generation, conversion, advertising). They may also be referred to as video clouds, video players, or video hosting platforms.


Content may include product demo videos, help/training videos, or webinar recordings. In addition to hosting pre-recorded, on-demand video, some platforms allow users to stream live events. Another use case is for employee education and training videos.

Video Hosting

Before investing in a paid video platform, users should consider whether hosting their own videos or using a hosting service fits their needs best.


Users can upload and store videos on their own website and go the ‘self-hosted’ route. For users that have built their website on WordPress, they can upload their videos using WP’s ‘file upload’ tool.


For individuals or businesses that are not frequently uploading new videos, this may be a good option. Users that decide to host their own videos also have more freedom in terms of branding. Conversely, some free video hosting providers like YouTube retain their own branding.


However, there are a few drawbacks associated self-hosting videos to be aware of:

  • since video files are large, hosting your own video content will take up a lot of space

  • it can also mean longer page load times and less reliable playback

  • uploading and configuring your own video files will take a decent amount of time and requires encoding each video with different playback options


If your business creates new video content frequently, a free or paid video hosting platform might be a better option. Websites like YouTube, Vimeo, Wistia, Facebook, and Instagram allow individuals and businesses to upload videos for free, but with limitations.


On a free platform or plan, users have a limited amount of space, cannot control branding on the video player, and may have limited access to customer support. However, if you’re looking for a low budget video hosting solution, these websites might be the right fit for your business.


Investing in a paid video platform provides users with the most amount of space and support for their video hosting needs. Most video platforms convert videos so that they are compatible with the most popular web browsers, reducing the amount of work placed on end-users.


Many platforms also allow users to put privacy restrictions or other security measures in place. For example, only making the videos available on certain domains, restricting certain IP addresses, or making videos password protected. Paid subscriptions also provide access to customer support that can help users work through video creation or upload issues.


Perhaps most importantly for marketing and sales users, paid video hosting platforms allow users to control branding on their videos.

Content Security & Accessibility

Enterprise video platforms host video files in a secure but accessible environment. Users can control access to sensitive data, but also share video content by emailing or embedding a link on a website. Users can embed a link on both internal (employees only) or external (customer-facing) sites. Some platforms also enable video file downloads, however, not all video platform products include this capability.

Video Platforms Features & Capabilities

The following are some of the core capabilities of most video platforms:


  • Video creation and editing tools: Allows users to create and edit videos before uploading them.

  • Analytics: Allow users to monitor viewer engagement and video streaming quality.

  • Integrations: Viewer data can be merged with CRM and/or the user’s marketing automation system.

  • Video players/playlists: Ability for users to create a bucket/placeholder link that will not break, even if the video content is changed/updated.

  • Video sharing: Ability to share hosted videos globally, even in countries/regions with video censoring.

  • Subtitles: Videos either include subtitles or integrate with third-party subtitling services.

  • Data security: Users can monitor Internal videos containing sensitive data, with easy access controls over who can view/share the content.

  • Metadata options: Ability to use tools such as video tags, descriptions, and summaries to facilitate content searches and enhance SEO of embedded videos.

Video Platforms Comparison

To help narrow down the list of products you are evaluating, consider these 3 key factors:


  1. Will you plan on editing videos within the platform or before uploading the files? Some vendors offer editing tools or services, whereas others simply deliver uploaded video files as is.

  2. Mobile device compatibility is another important aspect of leading enterprise video platforms. Videos (like other web content) should be able to be rendered on a range of devices. However, mobile access may be more important for certain use cases more than others (e.g. marketing to consumers, training salespeople).

  3. What level of security and branding control will your business need? Free video hosting platforms or free plans typically don’t provide much in the way of branding customization. Also, they often don’t provide as many security features as paid platforms do. Paid video hosting platforms will provide the maximum amount of branding control, security features, and access to customer support.

Pricing Information

Paid video platform software is typically priced on a monthly subscription basis. Prices start between $80-$100 per month and increase with the amount of usage, company size, and features needed. However, some vendors offer free versions and/or free trial periods of their software.



Enterprise level solutions may charge a one-time startup fee, which can cost a couple thousand dollars, along with a monthly subscription fee. Not all vendors openly disclose prices on their website but will provide them upon request.

Video Products

(1-25 of 45) Sorted by Most Reviews

Vidyard
208 ratings
134 reviews
Top Rated
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
IBM Watson Media's Video Streaming
203 ratings
123 reviews
Top Rated
IBM Watson Media (formerly IBM Cloud Video) provides an enterprise video solution, powered by Watson AI, for creating, storing, managing, broadcasting and measuring the impact of live and recorded video. There are two editions: IBM Enterprise Video Streaming (private or internal corporate commun…
Wistia
107 ratings
53 reviews
Top Rated
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates. Founded…
Vimeo
67 ratings
32 reviews
Top Rated
Vimeo PRO is an enterprise video platform built to host and provide full high-definition videos with presentation customization and detailed reporting for users.
Cincopa
26 ratings
26 reviews
Cincopa is a photo & video hosting platform, offering various designs for slideshows, photo-galleries, video players, private video hosting solutions and more.
Brightcove
35 ratings
16 reviews
Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.
Private Media Channel
11 ratings
11 reviews
Niche Video Media in Atlanta, Georgia offers an enterprise video hosting platform called Private Media Channel.
Ensemble Video
13 ratings
11 reviews
Ensemble Video is an online video platform that simplifies video management and delivers content any time, over a variety of networks.
Panopto
8 ratings
8 reviews
Panopto is a video management platform for businesses and universities from the company of the same name in Seattle, supporting the recording, sharing, live streaming, and (after recording) sharing via LMS or internal video site, video search, and other features.
Grovo by Cornerstone
11 ratings
7 reviews
Grovo's product consists of two parts; instructional videos and assessments and the SaaS platform that they live on top of. The videos follow a microlearning methodology, and the platform is designed to be intuitive for both the admin and the end user.
Flipgrid
16 ratings
7 reviews
Flipgrid is a video learning platform, acquired by Microsoft in 2018.
Powtoon
4 ratings
4 reviews
Powtoon is an online video creation platform for making engaging short videos and presentations, from the company of the same name in London.
JW Player
13 ratings
4 reviews
JW Player is an online video platform that includes the open source video player, as well as video hosting and streaming, advertising, and analytics features.
StreamShark Live Streaming Platform
4 ratings
3 reviews
StreamShark is a live streaming solution that provides options for large enterprises as well as individuals or businesses with small to medium requirements.
BrightTALK
23 ratings
3 reviews
BrightTALK headquartered in San Francisco, California offers their eponymous platform for the delivery of content marketing via their expert communities and video presentation, for lead generation.
Ooyala Flex Media Platform
9 ratings
2 reviews
The vendor promises that Ooyala’s flexible and configurable video platform resolves the multi platform delivery needs of today’s content creators and distributors. The Ooyala Flex Media Platform aims to connect and power the entire content supply chain, from the initial pre-production through to d…
Viddler
1 ratings
1 reviews
Viddler is an enterprise video solution built primarily to provide video tools for learning and customer engagement. Features include a learning-focused player, a video learning hub, and a video subscription e-store.
Muvi
1 ratings
1 reviews
Muvi headquartered in New York offers their OTT platform, allowing the user to launch a branded video/audio streaming service instantly.
MediaSilo
MediaSilo is an online video sharing, collaboration and asset management platform for creative professionals.
Brightcove Zencoder
Brightcove Zencoder is a cloud-based video transcoding platform.
23 Video
23 Video is a video platform with a single plan: $675 per month for 1TB of bandwidth and $250 a month for each additional TB. The product is produced by Danish company Phases.
Vzaar
Vzaar is an cloud-based enterprise video solution built for marketing agencies and publishers with features such as bulk uploading, Dropbox integration, and a customizable video player.
Playwire Video
Player video is an HTML 5 video player and platform for managing content, streaming video and serving ads in one place.

Frequently Asked Questions

What are video platforms?

Video platforms, also called ‘video hosting platforms’ or ‘video players’, allow users to create, store, upload, and deliver video content. They can be used for both personal and business purposes. Business use cases include: sales demo videos, marketing videos, training videos, webinar recordings, etc.

Where can I host videos for free?

Along with paid video platforms, there are a number of free video hosting options. Some examples include:

Free video platforms can be great for businesses looking for a budget-friendly video hosting solution. However, free options typically have a limited amount of space or number of videos you can embed on your website.

What should I look for in a video hosting platform?

If you’re about to invest in a video platform for your business, there are a few key things to consider:

  • Bandwidth requirements
  • Compatibility with your industry standards
  • Storage space
  • Privacy/security features
  • Number and type of channels available
  • Branding customization options
  • Video marketing/SEO features
  • Scalability

How much do video platforms cost?

Video platforms can range from free to 1,000 per month, depending on the amount of features, storage space, and number of users required. Most video hosting services are priced on a monthly subscription basis, with the option to be billed annually. While the highest priced tier for some platforms are closer to $1,000, many offer plans that cost between $10-$100 per month.