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VWO Review: "Is Visual Website Optimizer Right for You?"
https://www.trustradius.com/ab-testingVWOUnspecified8.1128101
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December 14, 2013

VWO Review: "Is Visual Website Optimizer Right for You?"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction

  • Visual Website Optimizer allows you to create several types of tests easily.
  • The menus are very easy to navigate and it walks you though the process of creating tests.
  • It is very easy to see your currently running tests and see how each one of your tests are performing.
  • During test setup some of the goals don't always work properly.
  • The difference between an A/B test and a Split URL test are not well defined.
  • The online documentation is hit or miss. Sometimes it is very helpful and other times it is extremely difficult to find out what you are trying to do.
  • We have increased conversion rate on several lead generating sites.
  • It has helped us streamline our sites.
Visual Website Optimizer is a easy to use and powerful tool for testing web pages. We use it to test lead generation websites to increase the number of people that complete a form. Before we decided to go with Visual Website Optimizer we did research into other options and found Visual Website Optimizer to be one of the best.
If a colleague asked about Visual Website Optimizer that first thing I would tell them is make sure they have a goal to test. This is not a tool for testing any website. You need a well defined end goal, however if you have a goal then Visual Website Optimizer makes it very easy to set up your first test and it even lets you know when you have a winner.

Support

While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
ProsCons
Good followup
Knowledgeable team
Problems get solved
No escalation required
Support cares about my success
Quick Initial Response
None

Usability

I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • The A/B Testing tool is super easy to use.
  • In an A/B Test it is very easy to edit your different test variations even if you don't have web development experience.
  • It is very easy to see running tests and their result.
  • Visual Website Optimizer takes a lot of the guess work out and tells you when you have a winning variation.
  • The Split URL Testing is not as easy to set up as you would expect.
  • The online support docs can sometimes be confusing and offer little information.