Essential tool for marketer!
May 22, 2014

Essential tool for marketer!

Gleb Koshulko | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with Visual Website Optimizer

We are using VWO in our marketing department. It hugely helps us increase conversion rates.
  • Sets up tests in a couple of minutes (literally).
  • Powerful reporting.
  • Extremely easy to use.
  • Move tracking code from Amazon's CloudFront CDN to Akamai. AWS has slow DNS and a much smaller CDN than Akamai. Main competitor uses Akamai.
  • Allow creating groups of goals. Now I have to clone experiments and add or delete necessary goals manually.
  • Allow goals reordering as it makes reports more useful.
  • Conversion rates have dramatically increased at all levels.
  • Now we better understand what makes our customers tick.
  • Eliminated the guesswork.
I have tried Google Content Experiments and Optimizely. VWO saves a lot of time in comparison to GCE and gives a lot of new possibilities. Optimizely completely loses on price and features.
I use it every day as a marketer, it's essential for my work and there are no alternatives.
Currently it's the best product in its niche. It is not the most popular product, but that is only because of a lack of marketing.