Cision Communications Cloud Review
Overall Satisfaction with Cision Communications Cloud
Pros
- Social Media: Monitoring of social media and news outlets - it finds conversations on specified topics across a number of online, print, blog and social sites.
- Social Media: The “Recommendations” option identifies influencers for a specific topic, based on reposts and or references rather than the number of followers like other platforms.
- Press Release Distribution: User friendly and easy to distribute via email, media contacts or media outlets.
Cons
- Media Contacts: While the platform offers a huge selection of contacts, I found it a bit difficult to edit media lists once they've been created. This is an aspect of the platform I found frustrating at times, but wasn't a huge setback.
- After using the PR Vocus Suite we saw an increased in traffic to .com
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