A tool to checkout the user
September 14, 2018

A tool to checkout the user

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

A/B Testing, MVT, Screen recording, Heatmaps - It's used by several departments that are working in an Agile environment and want to know better their customers. Screen recording is a very great feature (especially if we are able to filter the recordings based on specific actions). Easy to use and everyone is able to create a A/B test.

Pros

  • Screen recording (if you want based on specific actions)
  • Personalisation (show this version only at location XY at this time range)
  • Set up A/B testings easily

Cons

  • Implementation not that easy (depending of technology)
  • Setting up an A/B Test that is affecting one element that occurs to be on several items (e.g. price comparison cards)
  • Adding VWO to 3rd party analytics tools
  • Positive changes in terms of CTR
  • Positive changes in terms of CVR
  • Positive changes in terms of valuable Insights for the PMs
At the time of decision the main criterias were "install on premise" and "asynchron integration".
A/B Testing, MVT, Screen recording, Heatmaps. Always good to do. In the end the tool is good for testing websites that are already live - you are able to make changes easily. But you are not able to "create" something new. Qualitative testing before is needed for sure to get a better "feeling"

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