We're using it primarily for Heatmaps and Session Recording. We want a bit of quantitative data to back up our user research which powers our product decisions. It hasn't quite spread beyond the product team yet.
Seems like it's built for the type of person who has 40 hrs to spend a week on CRO. I have 1-2 hours. I want to be in and out to create a test. Then back in when we have some data. Analyse it, and be out again. There's a huge cognitive load using it, especially as I don't use it daily.