A Candid Opinion on VWO from Mad Paws
September 18, 2018

A Candid Opinion on VWO from Mad Paws

Christopher Nheu | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

We're using it primarily for Heatmaps and Session Recording. We want a bit of quantitative data to back up our user research which powers our product decisions. It hasn't quite spread beyond the product team yet.
  • Very powerful heatmaps and scrollmaps.
  • Great screen recording with segmentation capabilities.
  • Point and click interfaces for heatmaps. No need to use manual selectors or code.
  • Usability. There's so much to take in and what feels like a steep learning curve.
  • Performance. The app feels really clunky and slow.
  • It's helped us find usability issues quickly (through screen recordings). This would've saved us time and hours otherwise looking for the proverbial needle in a haystack.
I think for us at the time it was a balance of cost and feature set. But honestly I'd love a cheaper solution which is easier to use.
Seems like it's built for the type of person who has 40 hrs to spend a week on CRO. I have 1-2 hours. I want to be in and out to create a test. Then back in when we have some data. Analyse it, and be out again. There's a huge cognitive load using it, especially as I don't use it daily.