Much better than Google Optimize!
February 20, 2019

Much better than Google Optimize!

David Lane | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with VWO

VWO is being used within the marketing team to help improve on-site user-experience, increasing brand advocacy, and helping to deliver continual conversion rate improvements for our lead generation campaigns.
  • Simple to create very detailed multivariant tests.
  • Good heatmapping and scroll depth software.
  • Easy to understand results and reporting.
  • Faster support.
  • Simplified segmentation.
  • Easier to use form testing tools.
  • Helped us to double our conversion rates.
  • Helped us to better understand the reasons users would not convert.
On average we have 5-10 concurrent tests working on different user journeys. Not all tests work but when they do they dramatically reduce our costs and when they don't we learn a little more about why.
This is an area we have struggled with. We certainly have not yet utilized aspects of the tool to its full potential (yet).
Compared to Google Optimize this aspect of the tool is light years ahead. Very easy to change things with the WYSIWYG editor and when it's not possible its easy to jump into HTML edit mode. Also, the fact that you get no flicker on page load is very impressive.
Very easy to view the performance of the full funnel, identifying areas for improvement, and then theorizing and testing an improved part of that process.