Much better than Google Optimize!https://www.trustradius.com/ab-testingVWOUnspecified7.71731012019-02-20T15:11:07.272Z
February 20, 2019
Much better than Google Optimize!
Score 9 out of 101
Overall Satisfaction with VWO
VWO is being used within the marketing team to help improve on-site user-experience, increasing brand advocacy, and helping to deliver continual conversion rate improvements for our lead generation campaigns.
- Helped us to double our conversion rates.
- Helped us to better understand the reasons users would not convert.
On average we have 5-10 concurrent tests working on different user journeys. Not all tests work but when they do they dramatically reduce our costs and when they don't we learn a little more about why.
This is an area we have struggled with. We certainly have not yet utilized aspects of the tool to its full potential (yet).