WooCommerce - solid tool for a growing e-commerce company
Overall Satisfaction with WooCommerce
We use WooCommerce as a plug-in to our WordPress site. All of our customer orders are processed inside of WooCommerce. We handle everything from the initial order to shipping from that plugin.
Pros
- Customer interface - The order and checkout process on our website is familiar, clean, and seems to be secure. It's what you expect to see when you place an order.
- Backend ease of use - On our side it's fairly easy to make changes to orders, troubleshoot issues, process refunds, and ship.
- Ease of implementation - We had help with this, our developer did the work, but getting it installed and up and running was straightforward and quick.
Cons
- Streamlining the backend - Our current process of shipping and completing orders is fairly easy, but it involves too many mouse clicks. This process should be streamlined.
- Features - It would be great if there were a few more features built in. This may be more of a WordPress issue, but it seems every added bit of functionality is a new plugin, many of which cost money. For example, there's no setting to automatically send the customer tracking info after their order ships.
- It's hard to gauge the ROI at this time. It's a matter of increased productivity, and we don't have a good metric for productivity without it. I will say it's fairly inexpensive, and while there are areas for improvement, we wouldn't be able to conduct business without WooCommerce or something similar.

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