Item: WordPress
Rating: 8
Author: Lance Ratze

Use Cases and Deployment Scope

We use WordPress for building and updating our cafe's website. As the owner WordPress is easy enough for me to make simple updates and for more difficult updates we have a web administrator that assists. WordPress helps us to have a presence on the web and the abilities to also showcase our offerings and push online sales.

Pros and Cons

Easy to add and update existing content.
Provides a lot of possibilities (ex. plug-ins, templates, etc.).
Many tutorials available for beginners.

Built-in drag and drop capability.
Poor website SEO.
Make it more secure and less vulnerable to hackers.

Return on Investment

Helps us make important contributions to offline sales.
Helped improve our brand equity by providing us great styling options.
Due to providing us a responsive website we are able to capture mobile conversions and drive sales.
Due to being easily customisable and user-friendly we have reducing external management costs leaving more money for us to utilize in other places.

Alternatives Considered

I have used Wix websites for another business and although they have a free version it's littered with advertisements. In order to eliminate the advertisements you have to upgrade to a paid plan. The Wix paid plans do not include any apps. You must later choose to buy any needed apps from the Wix app market to use on your website. Whereas the WordPress software is open source, and it is available for free for anyone to use. You do have to pay for hosting and for your domain name with WordPress. However, cost is still less than Wix and you're allowed to choose your own providers for those options. Overall, WordPress beats Wix with flexible plans and a variety of free plug-ins and add-ons. The only reason to choose Wix over WordPress is if you're willing to pay more for drag and drop capabilities versus having to have an eye for style and layout.

Key Insights

Do you think WordPress delivers good value for the price?

Yes

Are you happy with WordPress's feature set?

Yes

Did WordPress live up to sales and marketing promises?

Yes

Did implementation of WordPress go as expected?

Yes

Would you buy WordPress again?

Yes

Likelihood to Recommend

WordPress is free and you have ownership and control of your website and content. You can choose your own web hosting company. There are a lot of extensions, add-ons, and plugins available to help make your website easy to manage and extend if needed. Many templates and design options are available, so that you're not starting from scratch. Because you're in charge of your website. This means you are also responsible for security, making backups, and installing updates. Some of these features you can automate, but if you want a website that's completely hands off or you don't want to hire someone to oversee then maybe WordPress isn't well suited for you. Also, if you're looking for something that is more drag and drop then it may not be appropriate for you either.

WordPress Wows with Usability and Features

Overall Satisfaction with WordPress