#1 most frequent
United States of America
61.2%2,009 installations of 3,283
What is Yahoo Ads?
Yahoo Ads supports mobile, native and search engine marketing and advertising, and is a solution for placing ads where visitors are. The marketplace offers search and native advertising in one advertising platform.
Categories & Use Cases
Who Buys & Uses Yahoo Ads
#2 most frequent
Canada
5.6%185 installations of 3,283
#3 most frequent
India
5.6%185 installations of 3,283
Yahoo Gemini Review
Use Cases and Deployment Scope
We used Yahoo Gemini for advertising our Esport event in Las Vegas. This was through image ads and video ads. Doing this through Yahoo Gemini reached a specific demographic that we were looking for.
Pros
- Overlay
- Formatting
- Ease of Upload
- Users
Cons
- More features
- Ability outside of Yahoo (Formats)
- Better way of tracking activity for ads
Most Important Features
- API
- Charts/Tracking
- Placement and ease of visibility
Return on Investment
- We sold out our conference in Vegas
- Many views on our Ads. More than we expected
- Gave us structure
Other Software Used
HubSpot CRM, Salesforce CMS, monday sales CRM
Scalable to an Extent
Pros
- Less competition
- Cost-effective bidding system
- Great for that little bit of extra spend
- Quality leads and MQLs
Cons
- The interface is very poor
- Feels like a dinosaur in some ways
- Customer support is lacking
Return on Investment
- Quality leads/MQLs
- Scalable to an extent
- Breakdown after a certain point
Usability
Other Software Used
Quora Blogs, WordPress, Yoast Wordpress SEO Plugins
Yahoo Gemini Review
Pros
- Easy to manage budgets
- Easy campaign creation
- Making changes were simple
Cons
- Targeting
- Call campaigns
Return on Investment
- Low CPL
- Consistent Conversion Rates
Alternatives Considered
Bing Ads, Google Ads (formerly AdWords), StackAdapt and Taboola
Other Software Used
Google Ads (formerly AdWords), Bing Ads, Taboola, StackAdapt
Yahoo Gemini, A Robust Native Platform
Pros
- Interface fairly easy to work with
- Can show images, considerable copy, several ad formats available
Cons
- Newly created/duplicated ads are put on "hold", which is actually approval (I think), but in general is unclear
- Cannot directly download monthly invoices, which is a problem for our organization, actually the only platform I've seen that didn't have this option available
Return on Investment
- Can help spend budget when other channels are not viable
- Great looking easy to create ad formats great for awareness
Alternatives Considered
Outbrain and Taboola
Other Software Used
Harvest, Facebook for Business, Twitter Ads, LinkedIn Marketing Solutions, CallRail, Hotjar
Great ROI, Low Traffic - The Gemini Conundrum
Pros
- Similar interfaces compared to Bing and Google -- if you've operated one, you can operate any of the three.
- Proactive Customer Support -- Yahoo was diligent about having contact with us about the platform.
- Limited but strong ROI -- Gemini spent maybe a 10th of our Bing and Google budgets, but always performed well in terms of ROI.
Cons
- No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
- Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
Return on Investment
- High ROI for limited spend.
- Another channel to compliment Bing and Google paid efforts.
Alternatives Considered
Bing Ads and Google Ads (formerly AdWords)
Other Software Used
Google Ads (formerly AdWords), Bing Ads